Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 476-495 of 2340
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Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)
(International University - HCMC, 2017)This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ... -
Determine customer awareness about tourism industry in HCMC : A case of Eco - tourism in Can Gio
(International University HCMC, Vietnam, 2012)The study has found that customer awareness about Ecotourism in Can Gio, and factors influence customer decision. The customers who have or have not travelled to Can Gio are chosen as research sample. However, ... -
Determine to liquidity of Vietnam listed banks
(International University HCMC, Vietnam, 2012)Liquidity risk is the risk occurred when banks don‟t have ability to supply cash for immediate liquidity needs; or having sufficient capacity but with high costs. It happens when banks lack ability to pay ... -
Determining identity specialities Bamboo-tube rice
(International University HCMC, Vietnam, 2011)Vietnam is a multiform culinary cuisine treasure. In that, from simple food to fussy food is served in festival or imperial palace has special different features. Each region has its dishes and takes a deep inner ... -
Determining safety stock for an adidas apparel factory applying probabilistic demand model
(International University HCMC, Vietnam, 2013)The research on ―determining safety stock for an adidas apparel factory applying probabilistic demand model‖ finds out the causes and effects of long order lead time in case of adidas sourcing limited in order ... -
Determining The Influences Of Government Social Media On Employees' Cybersecurity Behaviors: An Application Of Protective Motivation And Cultivation Theories
(2023)Government social media (GSM) accounts have been recently utilized to inform the public about current information security issues and offer suggestions on how to prevent cybersecurity incidents. However, little is known ... -
Develop STP for BOCA product line at DQ corp.
(International University HCMC, Vietnam, 2009)The study identifies that, the boundaries between the market segments of the construction glass market aren’t stable; they vary really hard to distinguish. So company should pay high attention in building and managing the ... -
Developing a promotion strategy for plusssz products, the case of tradewind Asia company
(International University HCMC, Vietnam, 2011)At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help ... -
Developing Brand Strategy for International University toward the business community
(International University HCMC, Vietnam, 2013)Branding for universities is an emerging new concept that catches the attention of experts, scholars and of course universities’ board of management. Its importance has been proven by the ... -
Developing marketing strategy for villa products of real estate company in Vietnam : Case study of Saigon Peninsula group corporation
(International University HCMC, Vietnam, 2012)The real estate market in Vietnam especially in Ho Chi Minh city have experienced a difficult period because of the global financial crisis in 2008. Therefore, this thesis is conducted ... -
Developing the marketing plan for recruitment service in VN - Implication of Vina HR
(International University Ho Chi Minh City, Vietnam, 2010)The Information Age has drastically changed the way companies recruit employees. The Internet makes huge numbers of job seekers available to any firm with access to the Web. At the same time, many companies ... -
Development of a scale to measure coworking space experiences
(HCMC - International University, 2015)This study aimed to construct a valid and reliable scale to measure coworking space experiences. The scale relies on the following contributory factors: a) feelings, b) sensory components, c) facilities, d) people, e) ... -
The difference in perception between IU' students and employers towards employability skills
(International University - HCMC, 2016)This research’s purpose is to investigate whether the core competencies of students from Ho Chi Minh International University (IU) can meet the requirement of the employer. Also, this research was conducted to check whether ... -
Differences in credit approval criteria of credit personal loan between Prudential Vietnam finance company and ACB bank
(International University HCMC, Vietnam, 2009)This thesis will focus on identifying the differences about the risk acceptable criteria for credit approval process between foreign institution and local ones, and then analyze the advantages and disadvantages of each in ... -
Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The quality of life of Vietnamese people has been changed due to the development of Vietnam’s economy and the globalization. In the time of technology and communication brings the laptops become ... -
The differences in merger and acquisition decisions between family and non-family firms - The case of Vietnam
(International University - HCMC, 2018)This study analyzes the attitude differences toward takeover between family and non-family firms in an emerging country – Vietnam for a comprehensive dataset of 589 companies listed in two biggest Vietnam stock exchange ... -
Digital Leadership And Multidimensional Organizational Citizenship Behavior: The Mediating Effect Of Employee Empowerment And Affective Commitment
(2022)This thesis focuses on the study of digital leadership in the Vietnamese context and its direct and indirect relationship with the outcomes of employee empowerment, affective commitment, multidimensional organizational ... -
The direct and indirect effects of organizational commitment through job satisfaction of tour guides in HCMC
(International University HCMC, Vietnam, 2013)The research is conducted to explore the relationship between job satisfaction and the commitment to organization of 292 tour guides in Ho Chi Minh City. It also investigates the effect of six factors ... -
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)This study tries to explore the relationships among these concepts – brand experience, brand personality, service personal value and customer loyalty in Vietnam luxury hotel market. Based on both two qualitative and ... -
A discovery perspective about brand loyalty in motorbike industry
(International University - HCMC, 2017)The purpose of this study is to identify factors that can result in brand loyalty. Where there is a intense competition, products look the same, brand loyalty emerges as one of the top objectives. Building up strong loyalty ...