Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 541-560 of 2340
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The effect of celebrity endorsement for soft drinks on consumers' purchase intention
(International University - HCMC, 2019)Celebrity image is utilized to advertise for a particular product for decades. There have been many studiers with various perspectives for the effectiveness of this kind of marketing activity, with many different outcomes. ... -
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ... -
The effect of celebrity endorsement on customers' attitudes, emotional, value and purchase intention toward a footwear brand
(International University - HCMC, 2018)As one of smaller players in leather footwear industry, Biti’s, a local manufacturer in Vietnam, faces fierce competition from many giants with global brand names such as Nike, Adidas, Puma and so forth. Biti’s has implemented ... -
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
(2023)This study examines the impact of celebrity endorsement on customers’ purchase intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case study. The study focuses on six key elements – attractiveness ... -
The Effect Of Contactless Services' Experiences On Customer's Pleasure, Service Quality, Perceived Value, Satisfaction And Repatronize Intention In Hospitality Industry
(2023)Companies and customers have been forced to adapt and use additional technical solutions like e-commerce, e-wallets, and QR codes since the epidemic began. Even amid lockdowns or travel restrictions, technology saves ... -
The Effect Of Corporate Culture And Structure On Knowledge Sharing: The Case Of Health And Beauty Retail Sector In Ho Chi Minh City
(2023)The goal of research paper is to look into the role which corporate culture and structure play in improving knowledge sharing among large-sized enterprises in the Health & Beauty retail sector in Ho Chi Minh city. This ... -
The effect of corporate glass ceiling on female employees positive mood and job performance - An empirical study in tourism industry in Ho Chi Minh
(International University - HCMC, 2017)“Glass Ceiling” is used to describe invisible barriers that prevent women from moving up to upple-level management. This research concentrates on exploring the obstacles women facing in their workplace in terms of management ... -
The Effect Of Corporate Governance Of Financial Distress: Evidence From Manufacturing Corporations In Vietnam
(2023)This study examines how corporate governance processes affect financial distress in Vietnam-based manufacturing enterprises. 129 Vietnamese HOSE producers registered between 2011 and 2018 were sampled to evaluate this ... -
The effect of country of origin and brand personality on consumer's purchase intention - Case of smartphone industry in Ho Chi Minh city
(HCMC - International University, 2015)In recent years, Country of origin has become as a key topic in marketing filed which has attracted much attention by marketing researchers. In fact, Country of origin has significant effect in consumer’s perception toward ... -
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ... -
The Effect Of Covid-19 On Intention To Travel During The Pandemic. The Case In Ho Chi Minh City (Vietnam)
(2022)In view of the prolonged situation of the Covid-19 epidemic worldwide, leaving many severe consequences for the economy, including the tourism industry, this study was created with the scope of Ho Chi Minh City, The city ... -
The effect of credit risk management on profitability of VietNamese commercial banks
(International University - HCMC, 2017)Banks are the most important financial institution of global economy and also in Vietnam, theirs branches and subsidiaries are allocated nation -wide. By the side, commercial banks are facing with many kinds of risk when ... -
The effect of CSR on customer repurchase intention and perceived service quality in fast food industry in Vietnam - The mediating role of brand reputation
(International University - HCMC, 2020)The determinants of the dividend payout ratio may be one of the most contentious issues of corporate finance and several scholars have often regarded this as an unanswered mystery. A lot of work has been conducted, but it ... -
The Effect Of Customer Relationship Management Capabilities On Firm Competitive Advantage And Market Performance
(2023)The firm's capability of managing customer relationship has been playing a pivotal role in today's business operations. This study investigates the effects of CRM capabilities (customer interaction management capability, ... -
The Effect Of Destination Image On Tourist Satisfaction And Future Intention (A Case Study In Phong Nha - Ke Bang National Park, Quang Binh Provice)
(2022)This paper was conducted in order to explore factors having effects on visitors' intention in future in Phong Nha - Ke Bang National Park. Based on the model as well as the literature review of related papers conducted ... -
"The effect of dividend announcement on stock price : Evidence from food and beverage industry"
(International University - HCMC, 2016)This research examines the effect of dividend announcement on stock price. The study uses an event study approach with a sample of 25 major companies in food and beverage industry listed on the market portfolio proxied by ... -
The effect of dividend policy on firm performance: Evidence from Vietnamese stock market
(International University HCMC, Vietnam, 2013)Dividend policy is one of the important decisions in corporate finance and it also has been a controversial issue among economists and researchers regarding a great number of different findings along with theories ... -
The effect of dividend policy on share price of 88 manufacturing listed companies in Ho Chi Minh Stock Exchange (HOSE)
(International University HCMC, Vietnam, 2014)The purpose of this proposal is to examine the impact of dividend policy on share price of 88 companies listed on Ho Chi Minh Stock Exchange Market (HOSE)in 2012. The empirical estimation is based on a cross- sectional ... -
Effect of dividend policy on stock price volatility - A study in listed companies on Ho Chi Minh stock exchange
(HCMC - International University, 2015)The principle motivation behind this paper is to figure out if the dividend policy is significant or superfluous by looking at the impacts of dividend policy on stock value unpredictability of listed companies on the Ho ... -
Effect Of Earning Quality On Corporate Performance: Evidence In Companies Listed On Ho Chi Minh City
(2023)Some Vietnamese firms are still not concentrating on financial statement information, therefore, it reduced quality earning for firms, and reduced corporate performance in Vietnam. Therefore, the research objective for ...