Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 62-81 of 2340
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Analyzing the quality of the recruitment and selection process of spiral consulting company, ltd
(International University HCMC, Vietnam, 2014)In the era of knowledge economy, Human Resources, Information and Trademarks are the three types of assets which have meaningful decisions but they did not appear in the asset summary list of a business. After Vietnam ... -
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)This study aims to examine the impacts of electronic word-of-mouth, perceived risk, motivation on destination image and visit intention of millennials living in Ho Chi Minh City. A valid sample of 275 respondents were ... -
Antecedents and consequences of opinion leadership on instagram - A case of the tourism industry in Vietnam
(International University - HCMC, 2019)Nowadays, there is no doubt that opinion leaders are key sources of advice for customers. And the emergence of Instagram as a photo-sharing and social network platform has raised the awareness of many brands about the ... -
The antecedents of brand preference and repurchase intention of Korea skin care products - A study among Vietnamese consumers
(International University - HCMC, 2017)Beauty industry has been growing so fast especially product from Korea. With the variety of skincare product, consumer‟s purchase intention will be affected by many factors such as price, appearance, and attribute of ... -
Antecedents of cheating behavior among Vietnamese university students
(International University - HCMC, 2016)Purpose This research study is carried out in order to aim towards two purposes. The first purpose is to find out the factors that affect a student’s cheating behaviors. In this case, there are 5 factors: Fear of Failure, ... -
The Antecedents Of Consumers' Purchase Behavior Towards Organic Foods Via The Moderating Role Of Environmental Concern - Case Study Of Annam Gourmet Market, Vietnam
(2023)Nowadays, with the increasing quality of life, health values are more and more concerned. In particular, organic foods are interested by consumers. In general, consumers' attitudes towards organic foods become positive ... -
The Antecedents of customer satisfaction toward CGV cinema service - A study among Vietnamese consumers
(International University - HCMC, 2016)Vietnam is becoming one of the most fast-growing markets in the field of cinema. The foreign cinema service providers joined and dominant Vietnamese domestic cinema providers. However, when the demand of watching movies ... -
The Antecedents Of E-Learning Customer Satisfaction And Its Impact On Customer Loyalty Via The Mediating Role Of Customer Retention – Case Study Of Ooolab
(2022)The Industry 4.0 embodies a boundless transformation in industries, technology as well as societal patterns in the 21st century on account of the growing interconnectivity and artificial intelligence that has generated new ... -
The antecedents of green purchase intention among Ho Chi Minh city consumers
(International University - HCMC, 2019)With the increasing rate of economic development, the problem of pollution and environmental degradation is becoming more and more serious. In that context, green consumption trends emerged as one of the optimal solutions ... -
The antecedents of intention to share a content on facebook : A study case among Vietnamese students
(International University - HCMC, 2015) -
Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Antecedents of students' major selection - An empirical study of Vietnam national university, Ho Chi Minh city
(International University - HCMC, 2019)This research investigated the antecedents of students’ major selection in Vietnam National University, Ho Chi Minh City. Besides, the effect of these antecedents on students’ major satisfaction is also discussed. In the ... -
Antecedents of the level of impulse buying - A study among Vietnamese consumers
(HCMC - International University, 2015)Impulse buying is a major research concern among researchers due to its pervasive aspects of consumer behavior as well as its mystery in the marketing world. As counted, impulse buying has a long story of being taken into ... -
Antecedents of trust in user-generated brand recommendation on facebook - A study among Vietnamese consumers
(International University - HCMC, 2017)This study aims to identify the antecedents of Trust in User-Generated Brand Recommendation. Based on the original model, in which Trust toward User- generated Brand Recommendation is affected by Trust Facebook Friends, ... -
The application of bluprint and means-end theory in designing the self-baking service of Yum! Shop
(International University HCMC, Vietnam, 2011)This study aims to create a business plan for Yum! Shop which provides a service of self- baking in HCMC. By combining means-end theory, laddering technique and blueprint, the author is able to make the operation ... -
The application of CAMELS to evaluate the bank's performance. A case of MHB
(International University HCMC, Vietnam, 2011)International integration has penetrated widely and brought about many influences to the economy all over the world including Vietnam. Vietnam’s economy has had positive steps to improve and develop more ... -
Application of CAPM in Vietnam stock market
(International University HCMC, Vietnam, 2011)The idea is to estimate an intrinsic price of each stock at the end of 2009 based on cost of equity calculated by CAPM, assuming that present time is the end of 2009. Then, compare with market price at the end of ... -
Application of grey system theory and arima model to forecast factors of tourism - A case of Binh Thuan province in Vietnam
(International University - HCMC, 2019)Tourism is more and more popular and this industry continues to develop strongly around the world. Thus, forecasting tourism demand plays an important role in development. In this study, the purpose is to provide ... -
Application of supplier selection criteria in online retail company: the case of lazada vietnam limited company
(International University HCMC, Vietnam, 2013)Vendor selection is an important process in which people have to evaluate, identify and compare to choose the best supplier among thousands. This process, however, takes a great amount of budget of ...