Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 803-822 of 2340
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An Examination of Factors Affecting Continuance Usage Intention of Airpay E-Wallet Application in Ho Chi Minh City
(International University - HCMC, 2021)E-wallets are gradually becoming more popular in Vietnam in recent years. The main objective of the study is to explore factors affecting users' continuance intention toward using the AirPay e-wallet in Ho Chi Minh City. ... -
The examination of overreaction hypothesis and seasonality effect on the overreaction profile in Vietnam stock market - The evidence of Ho Chi Minh stock exchange
(HCMC - International University, 2015)This paper investigates the overreaction hypothesis and the seasonality effect in the overreaction occurrence over the period from 2009 to 2014. Relying on the overreaction hypothesis, investors have a number of biases ... -
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ... -
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ... -
Examination of the influence of service quality on renewal intention in fitness centers in HCM City Area
(International University - HCMC, 2016)The fitness industry are very lively in the recent period of time, and will continuous to grow rapidly in the near future. In such industry where competitions are non-stop growing, knowing how to improve the business and ... -
Examine current employee retention factors affect staff turnover in banking industry
(International University HCMC, Vietnam, 2011)The employment culture is changing in Vietnam. It is now relatively popular to change jobs frequently, rather than to grow with one company throughout the employment life. Thus, the performance of ... -
Examine the recruitment effectiveness based on job performances: The case study of techcombank in Ho Chi Minh
(International University HCMC, Vietnam, 2012)Nowadays, there are many banks in Vietnam, both local and foreign banks comparing to the past that lead banking become one of the fastest growing sectors in Vietnam. From that, employees work in banking ... -
Examing factors impacting on purchase intention toward private brands in supermarkets in Ho Chi Minh City
(HCMC - International University, 2015)Private labels, also known as ""store brands"" or ""Private brand,"" have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun improve higher quality products under ... -
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ... -
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ... -
Examining customers' continuance intentions towards e-wallet usage - The emergence of mobile payment acceptance in Vietnam
(International University - HCMC, 2020)This research is conducted to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire of 276 was released to collect the data and partial least squares structural equation ... -
Examining factors influencing employee loyalty - Case study of Hung Tri joint stock company
(HCMC - International University, 2015)The technological era and technology examined through a change over these recent years, which had made the competition in the electronic industry raised to the maximum heat. Dealing with a harsh competitive market, several ... -
Examining factors influencing retailer loyalty for johnson's baby bath at AAA pharmaceutical Co.
(International University HCMC, Vietnam, 2009)From the result of this study, role of consumer and salesmen on retailer loyalty are considered at distributor. Customer loyalty program may be suitable and efficient on effect to customer loyalty. -
Examining recruitment activities and compensation in Nam Hoa trading and production Co., LTD
(International University Ho Chi Minh City, Vietnam, 2010)Human resource management plays an important role in production and development of the company. A good management creates a good working environment with the high effectiveness, so managers ... -
Examining the effects of e-service quality and sales promotion on purchase intention toward the online food delivery service - The case of Now.vn
(International University - HCMC, 2020)This study aims to explore the impacts of e-service quality and sales promotion on customer’s purchase intention in online food ordering in the case of NOW.vn. A sample of 265 was collected from business students studying ... -
Examining The Effects Of E-Service Quality On Repurchase Intentions Towards Online Retailers In Ho Chi Minh City
(2023)E-retailing in Vietnam has experienced rapid expansion in recent years due to the increase in online shopping habits of customers. E-retailers have faced fierce competition from competitors and high expectations from ... -
Examining the employees satisfaction at highlands coffee stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)With the overall purpose of studying the impact of human-being to the success of companies in Vietnam throughout examining job satisfaction of employees in the corporations, this thesis used the subsidiary ... -
Examining the long-run underperformance of manufacturing firms after listing and its determinants
(International University - HCMC, 2017)In the rapid changing economic environment nowadays, more and more companies are required to be equitization by listing in the stock exchange because of the divestment of Vietnamese government. The situation of post-listing ... -
Examining The Mediating Role Of Organizational Reputation In The Relationship Between Employer Brand Attractiveness And Job Seekers' Intention To Apply - An Empirical Study
(2023)The purpose of this research is to evaluate the mediating effect of organizational reputation on the relationship between employer brand attractiveness and intention to apply. The significance of organizational reputation ... -
Examining the relationship between rewards and employees' motivation in mobile game companies in Ho Chi Minh city - The case of Me Corp & Amanotes
(International University - HCMC, 2017)The thesis is built to examine the relationship between Intrinsic rewards, Extrinsic rewards, and Employees’ Motivation in Mobile Games Companies. It also helps to figure out how significant the factors are. The model was ...