Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Huyen, Pham Thanh"
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A case study of organizational culture in Saigon shipyard company
Huyen, Pham Thanh (International University Ho Chi Minh City, Vietnam, 2010)Nowadays, most of companies always look for good persons, enlarge human resource, and improve technology in the process of developing company. They forgot that not only these persons and technology can make ... -
Craft-beer restaurants in Vietnam understanding consumer returning decision
Tien, Nguyen Xuan (International University - HCMC, 2018)This research is aimed to explore and investigate the point of view of Vietnamese craft beer consumers about what would attract them to visit and return to a craft beer outlet. In a growing consumer market with high demand, ... -
The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
Anh, Do Ngoc Lan (International University - HCMC, 2017)Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ... -
The effect of perceived relative advantages of online shopping on customers' purchasing intention - A case study of customers in Ho Chi Minh city
Ngan, Ngo Thi Kim (International University - HCMC, 2019)The research is conducted for the purpose of investigating which factors affecting customers’ attitudes towards online shopping together with customers’ purchasing intention in Ho Chi Minh City. There are 263 survey ... -
The effect of relationship marketing on customer loyalty - A case study about Starbucks in Ho Chi Minh city, Vietnam
My, Bui Thanh Tra (International University - HCMC, 2017)This research is carried out to examine four main factors of relationship marketing affecting on the customer loyalty in Starbucks, HCMC, Vietnam and discover the relationship of it towards customer satisfaction. Structured, ... -
Effects of local food value on destinations; food image and tourists' behavioral intentions (recommend and revisit) - A case in Ho Chi Minh city food tourism
Quy, Pham Phu (International University - HCMC, 2019)Although the pivotal of understanding food value factors from travelers’ perspective is indispensable, there is just less than enough researches have figured out how food value factors can affect a destination’s food image ... -
Expectations of educators employers and students of learning outcomes of undergraduate hospitality program - Case study of VietNam
Ngoc, Dinh Le Minh (International University - HCMC, 2017)This study explores the underlying causes of existing imbalance between education and industry’s expectations on providing hospitality graduates and suggests some practical solutions to close the gaps. The need of gap ... -
Factor affecting passengers' satisfaction on public bus transportation in Ho Chi Minh city
Duyen, Nguyen Vu Hanh (International University - HCMC, 2017)Traffic congestion in Ho Chi Minh City has become more serious, which not only jeopardizes people travelling on the road but also raises the level of air pollution caused by emissions of means of transportation. Encouraging ... -
Factors affect Chinese tourists' destination loyalty towards Nha Trang city, Khanh Hoa province - A mediation analysis of tourists' perceived value
Trang, Pham Gia (International University - HCMC, 2019)This research is conducted to identify which factors affecting Chinese tourists‘ destination loyalty when they are travelling to Nha Trang city. There were 292 questionnaire surveys collected directly in Nha Trang city ... -
Factors affect customer satisfaction with the mediation of waiting time satisfaction - An empirical study of casual restaurants in Ho Chi Minh city
Linh, Nguyen Phan Trang (International University - HCMC, 2017)Reducing waiting time unpleasantness has always been a goal that both researcher and manager want to achieve, especially in service section in general and restaurant business in particular. Not out of that goal, this ... -
Factors affecting behavioral intention to use sharing economy platforms - The case of airbnb's consumers in HCMC
Anh, Do Hoang Mai (International University - HCMC, 2018)The economy is changing into a consumption direction. The accelerating growth in peer to peer business today is raising questions whether people is interesting in and accept the new platforms of sharing economy.The sharing ... -
Factors affecting customer satisfaction and repurchase intention - A study of low cost carriers in Vietnam
Phuong, Diep Hue (International University - HCMC, 2018)Low cost airline in Vietnam has been seeing tremendous growth during the past ten years. As the business model iis suitable for the majority of Vietnam population, low cost carriers are gradually attracting more and more ... -
Factors affecting customer's continuous usage intention in the food delivery apps
Huyen, Tran Kim (International University - HCMC, 2019)The increasing of people using the smartphone in Vietnam led to the development of mobile applications for various purposes including social networking, news, entertainment, transportation service and especially food ... -
Factors affecting on employees' performance through the mediation of job stress - Imperial study of luxury hotels and restaurants in Ho Chi Minh city
Mai, Tran Thanh (International University - HCMC, 2018)The purpose of this research is to test the correlation between factors of Job Stress and Employees Job Performance in hospitality industry (specific in hotels and restaurants). Which factors would affect Job Performance ... -
Factors affecting on employees' performance through the mediation of job stress - Imperial study of luxury hotels and restaurants in Ho Chi Minh city
Nhung, Le Thi Tuyet (International University - HCMC, 2018)The purpose of this research is to test the correlation between factors of Job Stress and Employees Job Performance in hospitality industry (specific in hotels and restaurants). Which factors would affect Job Performance ... -
Factors affecting repurchase intention of airbnb's customers - A case of travelers to Ho Chi Minh city
Linh, Nguyen Thuy (International University - HCMC, 2019)The concept of “sharing economy” or “peer-to-peer economy” has become more popular than ever which provides end-users to be able to start a business or leverage their personal income with their own assets that vary from ... -
Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
Tram, Phan Ngoc (International University - HCMC, 2018)This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ... -
Factors affecting turnover intention of fine-dining restaurants - A study in Ho Chi Minh City, in Ho Chi Minh City Vietnam
Huong, Tran Chi Diep (International University - HCMC, 2017)The study was conducted to explore the factors that influence employees‟ turnover intention in fine-dining restaurant business in the area of Ho Chi Minh City. A total of 307 questionnaires were distributed to many restaurant ... -
Factors affecting visitors' satisfaction in Danang international firework festival
Nam, Tran Dao Hoai (International University - HCMC, 2018)The Danang International Firework festival has brought countless benefits to Danang as well as Danang tourism industry. Thanks to innovation in not only program content but also marketing method, the number of visitors ... -
Factors influence on intention use mobile payment
Hoa, Nguyen Thi (International University - HCMC, 2018)Recently, in line of the growth of technology, mobile payment is considered as a popular replacement of other payment methods. The purpose of this work is to identify key factors that positively and significantly affect ...