Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Khuong, Mai Ngoc"
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Antecedents of students' major selection - An empirical study of Vietnam national university, Ho Chi Minh city
Huan, Le Nguyen Bao (International University - HCMC, 2019)This research investigated the antecedents of students’ major selection in Vietnam National University, Ho Chi Minh City. Besides, the effect of these antecedents on students’ major satisfaction is also discussed. In the ... -
Critical factors influencing guest loyalty toward hotels in Ho Chi Minh city - A mediation analysis of satisfaction
Tai, Nguyen Anh Tuan (International University - HCMC, 2018)The purposes of this study were to investigate possible factors influencing guest loyalty towards hotels and to examine how these factors influence the guest loyalty through the mediation of guest satisfaction. Based on a ... -
Determinants of employee satisfaction and impact on employee performance - A case study of technology companies in Ho Chi Minh city
Vy, Nguyen Phuong (International University - HCMC, 2020)In recent years, there have been many breakthroughs of technology all around the world. Even though this field does not account for largest portion in Vietnam‟s GDP, it is located as one of key drivers for a country‟s ... -
Determinants of job satisfaction and engagement - A study of hospitality employees in Ho Chi Minh city
Nhi, Nguyen Thi Yen (International University - HCMC, 2019)Working in the hospitality industry nowadays is no longer a new trend of career. Although workers in this field are required lots of special characteristics such as having strong control of pressure, time management, ... -
The determinants tourists' packaged - tour purchase decision - A study in Ho Chi Minh city
My, Nguyen Thi Thao (International University - HCMC, 2018)Tourism has made a great contribution to Vietnam's economy over the years. Currently, travel by tour is the trend. The main objective of this study is to investigate the determinants of the package tour purchase decision. ... -
Drivers of green agricultural product purchasing intention among Vietnamese educated consumers
Thu, Le Thi Anh (International University - HCMC, 2019)This research was conducted to explore the internal and external aspects that have significant effect on consumers’ green agricultural product purchasing intention. Six aspects in consumers’ behavior have been examined ... -
The effect of corporate glass ceiling on female employees positive mood and job performance - An empirical study in tourism industry in Ho Chi Minh
Nhu, Dang Hong Quynh (International University - HCMC, 2017)“Glass Ceiling” is used to describe invisible barriers that prevent women from moving up to upple-level management. This research concentrates on exploring the obstacles women facing in their workplace in terms of management ... -
The effect of foodie apps on customer's purchase decision - An analysis of restaurant attributes data, online reviews, sales promotion and application quality
Anh, Vo Ngoc Lan (International University - HCMC, 2018)The development of e-commerce market had brought many large potential and opportunities to all industries, especially food and beverage industry in Vietnam. The birth of Foodie Applications has not only helped people take ... -
The effect of leaders' teamworking and conflict management on employee mood and job engagement - An empirical study in hospitality industry in Ho Chi Minh city
Quyen, Cap Thuy (International University - HCMC, 2017)The economy competition has become more and more intense, which encourage organizations in hospitality to focus on their human capital to maintain brand consistency and brand loyalty. In order to support talent management ... -
The effect of professional B2B general insurance service quality on firm's reputation and word-of-mouth
Nhan, Nguyen Thi Thanh (International University - HCMC, 2020)Reputation and WOM play an integral part in retaining existing customers and attracting new ones, especially in the context of professional B2B insurance service. However, few prior research have examined the relationships ... -
The effectiveness of perceived risks to the tourist's return intention - A case study in Ho Chi Minh city
Nghi, Le Nguyen Thuc (International University - HCMC, 2017)The aim of this research is to explore the effects of risk factors to tourists’ destination satisfaction and the revisit intention of the tourists. According to the previous studies that relate to the tourists’ destination ... -
The effects of atmospheric environment on perceived quality and repurchase intention - An empirical study of fast food sector in Ho Chi Minh city, Vietnam
Quynh, Duong Nguyen Truc (International University - HCMC, 2018)This study is conducted in Hochiminh City of Vietnam to discover the effect of atmospheric environments on repurchase intention through the mediation of customer perceived quality. 402 surveys were distributed through ... -
Effects of corporate glass ceiling factors on female employees organizational commitment - An empirical of Ho Chi Minh city
Chi, Nguyen Thi Lan (International University - HCMC, 2017)“Glass ceiling” is used to describe invisible or artificial barriers that stop women from ascending the corporate ladder to senior positions. As the concept exists in more and more contexts, should the underrepresentation ... -
The effects of service climate's dimension on employee service delivery in hospitality industry - A study in Ho Chi Minh city, Vietnam
Luu, Dang Thi To (International University - HCMC, 2019)Due to the development of hotel industry in Vietnam, how to create superior experience for customer and meet or even exceed their satisfaction has attracted the consideration from hoteliers. One of the most common solutions ... -
The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
Doan, Mai Thuy Minh (International University - HCMC, 2017)The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ... -
Factors affecting ecotour purchase decision in Vietnam
Gia, Nguyen Ly Ky (International University - HCMC, 2019)With the increasing awareness of environmental issues as well as the shift in travel behavior to more environmentally friendly products and services, ecotourism is getting more attention from both tourism suppliers and ... -
Factors affecting employees' job satisfaction - A study of Korean enterprises in Vietnam
Trinh, Tran Uyen (International University - HCMC, 2019)In recent years, South Korean firms have been boosting direct investment to Vietnam thanks to tax exemption and favorable conditions. However, there is difference in culture and operating style which engenders some ... -
Factors that affect job satisfaction of civil servants - An Empirical study in Tay Ninh province
Nu, Duong Thuc (International University - HCMC, 2018)The years spent for university maybe one of the most important times in a person’s life because it is a fundament preparation for an independent life after graduation when they have to support themselves financially without ... -
How pictures in instagram influence user's travel intention?
My, Dinh Pham Kieu (International University - HCMC, 2019)Instagram is believed to have a considerable impact on user's travel intention. By sharing photos and videos on Instagram, many users get inspired tourism. In fact, there are 40.1% of millennials chose a travel spot based ... -
How results of training and development programs influent on employees' satisfaction, performance, and loyalty - An empirical study of luxury hotels and fine-dining restaurant in Ho Chi Minh area
Hang, Vu Thi Thanh (International University - HCMC, 2017)In the recent market of hospitality chains, it is a rapid growth focusing on Food and Beverages (F&B) department to enhance revenue and profits. Regard to the actual situation, most of the hotels now have large share of ...