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The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
(International University - HCMC, 2017)
The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ...
Key factors in watching viral video marketing affect to customer purchase intention
(International University - HCMC, 2017)
The aim of this study is to identify which factors affect to customer purchase intention after watching viral video marketing. Main method used for this study is quantity method which includes some tests such as descriptive ...
Stress testing on credit risk of commercial bank in Vietnam
(International University - HCMC, 2017)
In this paper, a framework for stress-testing the credit risk of banks to macroeconomic shocks is developed, with the specific case of Vietnam commercial banks. To describe the links between banking credit risk and ...
The effect of financial leverage on dividend policy - Evidence from listed firms in HOSE between 2010 and 2016
(International University - HCMC, 2017)
In such a complex corporate environment, it is a formidable challenge for finance
managers of any firms in the long run to pursue the prime objective, which is maximizing
the owners’ wealth. With the view to achieve this ...
Asset liquidity & capital structure - A study of listed companies on Ho Chi Minh stock exchange
(International University - HCMC, 2017)
The paper aim to examine the impacts of asset liquidity on capital structure. We use
the daily data set ranging from Jan 2012 to Dec 2016. Employed a detail data set of firm listed on
HOSE, this paper suggests a model ...
Investigating the factors of perceived brand foreignness and brand origin confidence on brand value - The case of purite' de provence
(International University - HCMC, 2017)
The research is used to explore the factors related to the marketing strategy on choosing foreign brand image, which effect on the brand value. Furthermore, by the elements that defined the brand value, the researcher wants ...
Horizontal spillovers from foreign direct investment via economic geography
(International University - HCMC, 2017)
This thesis uses the dataset of Vietnamese firm-level and annual enterprise surveys conducted during the period 2007–2014 by the GSO (data collection of 2014 was done in 2015). The aim is to clarify and highlight horizontal ...
Impacts of the board characteristics on firm performance - A study on non-financial firms in HOSE
(International University - HCMC, 2017)
Corporate governance has been considered to be the most concern in firm development. Furthermore, board of directors have played the significant roles, which decide the corporate governing whether good or not. There are ...
Using servqual model to access customer satisfaction in Vndirect securities corporation
(International University - HCMC, 2017)
Vietnamese stock market has to face to serious difficulties in the global economic crisis when it does not develop strongly enough. To overcome this period, securities companies in general need to think of a strategic ...
Factor affecting passengers' satisfaction on public bus transportation in Ho Chi Minh city
(International University - HCMC, 2017)
Traffic congestion in Ho Chi Minh City has become more serious, which not only jeopardizes people travelling on the road but also raises the level of air pollution caused by emissions of means of transportation. Encouraging ...