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Now showing items 171-180 of 209
Evaluate factors having impacts on customer confidence about food safety in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research is conducted to understand the level of customer’s confidence about food
safety and find out how trust in management of competent Government agencies and
actors in supply chain, food testing machine, words ...
Evaluating factors that affect young consumers' purchase intention toward organic cosmetics in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The purpose of this study is to measure the young consumers’ purchase
intention for organic cosmetics products in Ho Chi Minh City, identify important factors
affecting this purchase intention and provide marketing ...
The effects of tourism impacts the quality of life community residents - A case study in Ho Chi Minh City and Ca Mau Province
(International University HCMC, Vietnam, 2014)
The research has been conducted from 02 March, 2014 to the end of 15 April, 2014 in
Ho Chi Minh City and Ca Mau province. The objective of this study is to test a
theoretical model that links community residents‟ perception ...
The effects of FDI on regional development in Vietnam
(International University HCMC, Vietnam, 2014)
This study examines the effect of the density of Foreign Direct Investment (FDI) to
demographic, social, economic, and business environment development in Vietnam. The
research uses pooled data of 63 provinces, as well as ...
Understanding the relationship between country of origin image and brand equity : Case of cosmetic brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Brand equity is one of the key topics in marketing in recent years. A strong
brand with positive brand equity has several advantages such as higher margins, brand
extension, more powerful communication effectiveness and ...
An investigation into factors affecting the purchase intension for coffee among customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This resrearch was studied to investigate the factors affecting purchase intension of
coffee brands. A study of customer in HoChiMinh City. Researcher has examined six factor
affecting purchase intension of five coffee ...
Solutions to motivate student part-time employees : Case: Promotion girls at OMG Vietnam
(International University HCMC, Vietnam, 2014)
Student part time employees are emerging as the main labor force at the sector of
service. They play the important role in interaction with consumers and bring revenue for the
company. Therefore, how to make them feel ...
Post-earnings annoucement drift in Ho Chi Minh Stock exchange (Market Inefficiency Perpective)
(International University HCMC, Vietnam, 2014)
This thesis is conducted with the aim of studying the post-earnings
announcement drift (PEAD) in Ho Chi Minh Stock Exchange (HOSE) in particular and
in Vietnam context in general as to study the drift in the market of such ...
The impact of corporate social responsibility on customer loyalty : The case of Vinamilk
(International University HCMC, Vietnam, 2014)
Given the meaning of Corporation Social Responsibility (CSR), there have been a
growing body of research conducted to prove its positive impacts into the corporate
image, and customer outcome. However, whether the good ...
The impacts of television advesement of TH true milk on consumer buying behavior
(International University HCMC, Vietnam, 2014)
This study was conducted to identify the impacts of television advertisement
of TH True Milk on consumer buying behavior. Quantitative method was used with
statistical techniques applied, including reliability test, validity ...