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An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
(International University - HCMC, 2020)
Several studies have highlighted the importance of the Science and
Technology Parks (STPs) to the development of the economy. However, there are few,
if any, studies conducted to clarify the applicable marketing techniques ...
A comparison of pricing models for cryptocurrencies
(International University - HCMC, 2020)
For recent years, thousands of cryptocurrencies have been released and contributed to a large proportion of trading and investing activity. However, there are immensely limited and contagious pricing models for this type ...
Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
(International University - HCMC, 2020)
Purpose
The raises of e-commerce stores which sell pirated books on big ecommerce sites created the
need for studying behavior pattern of customers toward pirated books with discount prices. This
research aims to test ...
Causal relationship between financial development and economic growth in Southeast Asia countries
(International University - HCMC, 2020)
The thesis conducts research on the causal relationship between financial development and economic growth using unit root tests and table cointegration tests. The results of unit root test and table cointegration test will ...
Predicting repurchase intentions of green products in circular economy
(International University - HCMC, 2020)
The adverse of the environment are becoming more popular, causing negative effects on human life such as floods, earthquakes, tsunami, etc. Rising mean sea level threaten coastal contries with many consequences to people. ...
Behavioral intentions towards ethnic cuisine restaurants - The impact of country-of-origin image and perceived authenticity
(International University - HCMC, 2020)
This study focuses o
n examining the relationship and identifying the significant role
of practical elements on the behavioral intentions towards ethnic cuisine restaurants,
specifically in the context of Thailand and ...
Perception of work environment affects employee performance in hotel settings - The case of millennials in Ho Chi Minh city
(International University - HCMC, 2020)
In recent years, luxury hotels and the lodging sector as a whole have witnessed the noticeable change in service provision strategy, especially their human resources. To get a deep grasp of their employees, there were tons ...
The impact of social capital on organizational performance and the mediating role of resource exchange and combination - The case of SMEs in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study investigates how dimensions of social capital including number of intraorganizational
ties, trust and tie strength influence resource exchange and combination, how
resource exchange and combination then has ...
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
(International University - HCMC, 2020)
With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ...
The impact of financial leverage on stock returns of construction firms listed on Vietnam's stock market
(International University - HCMC, 2020)
The main objective of this study is to examine the influences of leverage on stock returns in Vietnam’s market. The sample used in this study consists of secondary data from 96 non-financial firms of construction industry ...