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Implimencation to a marketing strategy. A case of wild beach resort and spa
(International University HCMC, Vietnam, 2011)
The purpose of this thesis is to suggest the recommendations in products and promotions for Wild Beach resort and spa that can be helpful in attracting customers’ awareness and increasing sales throughout the analysis of ...
The youth behaviour towards the choice of branded and unbranded fashion in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Nowadays, fashion is an important market and contributes a lot to the economic development of a country. However, the fact that customers now are in favor of foreign clothes, especially those imported from ...
Studying young audiences' attitudes (age from 16 to 35) toward television advertainment of Vinamilk fresh in urban district of HCMC
(International University HCMC, Vietnam, 2013)
Advertising is one of wonderful marketing tools that help businesses create the customers’ awareness toward their brand. It has been effectively used and continuously exploited. Because of the social context ...
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Purpose – This research aims to explore the influence of store attributes (SC) and
hedonic shopping motivations on store choice behavior (SC) of consumers toward small
home appliances.
Design/methodology/approach – A sample ...
Service Quality and Customer Satisfaction in Convenience Stores : Case study of family mart in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This research is conducted in order to develop a model measuring service quality of Family Mart convenient store, and study the impacts of the stores’ service quality on their customer satisfaction.
The ...
Studying customers' usage intention towards e-shopping sites : The case of Zalora VietNam
(International University HCMC, Vietnam, 2013)
Nowadays, to keep pace with global trend, an e-commerce industry is gradually being formed in Vietnamese market. The fact that international e-shopping service providers jump into the market and ...
Vietnamese consumer attitudes and purchase intentions toward genetically modified foods - Case study of genetically modified maize
(International University - HCMC, 2016)
the application of gene technology on food is getting popular from the whole world, especially in developed nations like USA and UK, Vietnamese consumers are still doubtful about the risks of this kind of food. In order ...
Social enterprise model in online education to upgrade knowledge for Vietnamese youth
(International University HCMC, Vietnam, 2013)
The purpose of this research is to build a social enterprise model in online education to upgrade knowledge for Vietnamese youth. To accomplish this, the researcher posted three research ...
Understanding factors affecting customer loyalty toward fabric softener - The case of Comfort Vietnam
(International University HCMC, Vietnam, 2013)
In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector, especially in fabric softener segment, Comfort – market leader – is increasingly resorting to loyal customers to ...
A research about the impact of e-commerce on consumer behavior toward food service - A foodpanda case
(International University - HCMC, 2016)
E-commerce is now part of every bussiness plan. Organizations have no longer
underestimate the impact of Internet to their bussiness in general. In fact, most bussiness
has reviewed effective plan to attract customer to ...