HCMIU Thesis: Recent submissions
Now showing items 61-80 of 5948
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The Relationship Among Workplace Physical Design, Employee Health, And Job Performance Of Generation Z Employees
(2024)This study investigates various factors of workplace physical design (furniture, temperature, light, noise, and spatial arrangement) and their impact on the health of Vietnamese Generation Z employees. It also investigates ... -
Bridge The Gap Between Vietnamese Young Consumers’ Purchase Intention And Actual Buying Behavior For Sustainable Fashion
(2024)This study investigates the variables that determine the likelihood of Vietnamese consumers buying sustainable apparel items, as well as the obstacles that prevent this intention from translating into actual purchasing ... -
Understanding Undergraduate Self-Perception Of Employability: A Study Of Vietnam National University Student
(2024)Even with the possibility of discrepancies between acquired credentials and professional requirements, the field of employment options continues to be the most common area heavily impacted by higher education. Since ... -
Does Tourism Promote Human Development In Vietnam? Evidence From Time Series Analysis
(2024)Purpose – The research aims to examine whether a relationship exists between tourism growth and human development in Vietnam and which possible mechanisms behind it are. Methodology – The study collected an annual ... -
Decoding Customer Loyalty To Smart Shopping Malls: An Empirical Exploration Of Determinants Amidst The Paradox Of Personalization And Privacy Concern (Case Study Of Vincom Center In Vietnam)
(2024)Amidst the proliferation of advanced technologies, this study investigates into the intricate dynamics of retail, specifically with a focus on the paradoxical nexus between personalization and privacy concerns within ... -
Barriers To Booking Intention Through Online Travel Agencies: A Case Study Of Vietnam
(2024)Over the past decade, the explosion of technology and digital advancements have remarkably transformed the international travel industry. In line with these changes, online travel agencies (OTAs) have confirmed their ... -
Exploring The Impact Of Multifaceted Stimulus Engagement In Short-Form Videos On Brand Identification And Loyalty - Case Study Of Dior Beauty Vietnam
(2024)Focusing on Dior Beauty Vietnam, the multifaceted effects of short-form video content on brand recognition and loyalty in the luxury fashion industry are examined in this thesis. This study investigates how aspects of ... -
Factors Affecting Consumers' Purchase Intention During Livestream On Tiktok: The Case Of Vo Ha Linh
(2024)This study investigates the livestreaming attributes affecting young people' emotional trust and intention to buy a cosmetic product on TikTok using the case of famous TikToker Vo Ha Linh. The study applies a quantitative ... -
The Impact Of Green Human Resource Management On Environmental Performance In Vietnam's Hotel Industry, Considering Factors Such As Green Employee Behavior And Green Innovation
(2024)Environmental concerns are always a pressing issue regardless of any industry. Among them, the hotel industry is known for its heavy resource consumption and the generation of significant waste and pollution. Not to ... -
Sport Event Quality And Satisfaction, Experiential Purchase And Quality Of Life Benefits: The Case Study Of Marathon Events In Vietnam
(2024)Distance running is a popular sport worldwide, serving as both a beneficial exercise for entertainment and an essential element of a healthy lifestyle. As a result, participating in high-quality sporting (marathon) ... -
Storytelling Advertising On Social Media: A Study Of Pnj And Vietnam Luxury Brand Advertising
(2024)When facts are presented with emotion in storytelling material, individuals are more engaged and motivated to act or alter their environment. People find stories fascinating, and they are easier to retrieve than just ... -
The Impact Of Sustainable Packaging Design On Brand Awareness, Customer Satisfaction And Repurchase Intention A Study Of Gen Z Consumers In Ho Chi Minh City, Vietnam
(2024)This study analyzed the effect of sustainable packaging design on brand awareness, customer satisfaction and repurchase intention among Generation Z customers in Ho Chi Minh city, Vietnam. Using the quantitative approach, ... -
Analysis Of Psychological Safety’s Effects On Customer Repurchase Intention Case Study Of Ho Chi Minh City’s E-Commercial Industry
(2024)The research of repurchase intention is important to any businesses thanks to its relationship with the business operational excellency and its helpfulness in saving costs for the company. Despite many papers have been ... -
Green Knowledge Management And Green Intellectual Capital: The Mediating Role Of Employee Engagement And The Moderating Role Of Artificial Intelligence
(2024)This study explores how green knowledge management (GKM) influences green intellectual capital (GIC) within small and medium sized enterprises (SMEs) in Vietnam, focusing on the mediating roles of employee engagement ... -
The Impact Of Social Media Marketing Through Mediating Factors On The Purchase Intention: A Case Study Of Cocoon Vietnam Brand
(2024)With the current digital era, the use of social media and social media marketing has become crucial in the marketing strategies of businesses. Understanding the impact of social media marketing on purchase intention is ... -
Branded Music Video’s Effect On Vietnamese Consumers’s Brand Attitude: Case Of Mirinda In Vietnam
(2024)Even though the music video marketing has proven its potential to a sharp grow in Vietnam, there is limited research exploring its effectiveness in branding, particularly in branded music video. The objective of this ... -
Factors Affecting Prospective Students’ Decision-Making Process Of Mba Program
(2024)This study explores Factors affecting prospective students’ decision-making process of MBA program in the Vietnamese market. The objective of this study is to deeply understand the factors that influence, and the way ... -
Determinant Factors Affecting The Z Generation’s Attitudes Toward Their Visiting Intention When Choosing Foreign Restaurants In Ho Chi Minh City
(2024)Throughout Vietnam's history, traditional dishes have been a fundamental part of the Vietnamese’s lives and almost the only choice for them when considering to eat out. Over the years, globalization has increased the ... -
Relationship Between Flexible Working Arrangements And Job Satisfaction Mediated By Work-Life Balance: A Case Study In Dalat
(2024)This research aims to establish the relationship between flexible employment arrangements and job satisfaction by examining the mediating impact of work-life balance in Dalat. A total of 256 replies were obtained from ... -
Understanding The Purchase Intention Of Broad-Spectrum Sunscreen Among Young Adults In Ho Chi Minh City (Hcmc) And The Moderating Effect Of Genders
(2024)Background: The rapid growth of the sunscreen market in Ho Chi Minh City (HCMC) has been influenced by heightened awareness of skin protection among young adults, especially in response to the city's intense UV exposure. ...