HCMIU Thesis: Recent submissions
Now showing items 41-60 of 5948
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Research On Quality System, Customer Satisfaction, Customer Loyalty In Fashion Industry: Case Study Of Uniqlo
(2024)Uniqlo is one of the world's largest Apparel Fashion firms. Uniqlo's business strategy integrates the entire clothing making process, from planning and design to production, distribution, and retail. This research's ... -
Information Sought By Potential Mba Students From Social Media Via E-Wom: A Content Analysis Approach.
(2024)In the contemporary landscape of internet integration, students, in the context of global competition for higher education, increasingly turn to social media platforms for information, impacting the decision-making process. ... -
Examing factors influence customers' repurchase intention on e-commerce platforms: The role of trust transfer and the moderating effect of neuroticism
(2024)Electronic commerce, or known as e-commerce, has recorded a rapid growth in recent years and impacted many aspects of our life, following with the popularity of e-commerce platforms meeting the online shopping needs ... -
Flexible Capacity Planning Under Uncertain Demand
(2024)This thesis is created to explore strategies for adaptable capacity planning uncertain demand scenarios, driven by the inefficiencies of current methods during economic downturns. Businesses have been shifting their ... -
The Adoption Of Social Franchising As A Replication Model For Food Bank Vietnam
(2024)This thesis investigates the adoption of social franchising as a replication model for Food Bank Vietnam, exploring its potential as a strategic approach to scaling social enterprises and addressing food security issues. ... -
Factors Influencing Online Impulse Buying Among Generation Z: A Case Study Of Tiki In Vietnam
(2024)In today’s context of globalization, the fast development of technology has shed light on many prominent and lucrative markets, including the e-commerce industry. Not only the world but Vietnam also experiences various ... -
Continuance Intention To Use Online Travel Agency’s Websites Among Gen Z In Vietnam. A Case In Ho Chi Minh City
(2024)This research aims to investigate the elements that impact Generation Z's decision to continue using online travel platforms in Vietnam, comprehend how e-loyalty moderates the connection between perceived usefulness ... -
How Nature-Based Solutions Enhance Hotel Guest Lotalty: A Serial Mediation Process Through Well-Being And Satisfaction
(2024)This study aims to investigate the impact of hotel nature-based solutions (NBS) on hotel guest loyalty through the mediation of their well-being and satisfaction, especially in the context of Vietnam's hospitality ... -
Investigating Electronic Word-Ofmouth Influence: A Moderating Role Of Product Type - Search, Experience And Credence
(2024)Consumers' purchasing decisions are now significantly influenced by the information provided in online evaluations, which have emerged as a critical determinant (Mudambi & Schuff, 2010; Cheung & Thadani, 2012). Due to ... -
The Impact Of Social Media Marketing Activities On Brand Preference And Repurchase Intention Among Generation Z Buyers In Vietnam
(2024)Featuring the fact that Vietnam is entering a new era of digital transformation and experiencing changes in the generation gap, it is necessary to have an in-depth apprehension to adapt to these innovations. Social ... -
Digital Transformation In Vietnamese Smes: The Perception Of Top Management
(2024)The contemporary and varied global business environment provides opportunities for organizations seeking innovative methods to outperform competitors and enhance customer value. Furthermore, the digital revolution has ... -
"Exploring Consumer Attitude Toward Participating In Social Customer Relationship Management Programs Through An Extended Technology Acceptance Model An Application To Zalo Official Account For Coffee Shops In Vietnam"
(2024)Customer Relationship Management (CRM) has been considered a cornerstone of a strong marketing strategy, as it centralises customer data and personalises interactions to drive sales and loyalty. As the digital world ... -
How Personalization Affects Customer Experience And Customer Loyalty In The Age Of Artificial Intelligence: A Study In Ho Chi Minh City
(2024)The marketing industry has experienced a huge transformation with the rise of artificial intelligence (AI) technology, which has revolutionized data analysis, audience targeting, and personalized experiences. AI is now ... -
Exploring Additional Factors Including Greenwashing And Green Skeptism To The Green Brand Equity In Context Of Green Beauty Products In Vietnam
(2024)The increasing demand for environmentally-friendly business strategies and pressure from corporate social responsibility have led to the concept of "brownwashing" and "greenwashing" as firms perceive environmental ... -
Exploring The Perceived Practices Of Intellectual Capital Within Smes
(2024)Since Galbraith introduced the concept of intellectual capital in 1969, its importance for a firm's survival, growth, performance, competitiveness, and innovativeness has been highlighted by scholars (Porter and Millar, ... -
Green Intellectual Capitaland Economic Performance: The Mediating Role Of Green Culture And The Moderating Role Of Environmental Consciousness
(2024)This study investigates how Green Intellectual Capital impacts Economic Performance by integrating the mediator Green Culture and the moderator Environmental Consciousness, using the intellectual capital-based theory. ... -
Organic Food Choices: Examining The Role Of Knowledge And Subjective Norms In Ho Chi Minh City
(2024)Purpose: This study examines how the Theory of Planned Behavior (TPB), with the added element of health consciousness, can predict the intention to purchase organic food. It specifically investigates the direct and ... -
The Influence Of Brand Experience On Social Media On Brand Perception, Brand Attachment, And Brand Trust: The Case Study Of Vietnamese Young Consumer’s Perceptions About Samsung Smartphones
(2024)Social media marketing has made it easier for businesses and customers to interact and communicate, and it's also seen to be a powerful tool for influencing consumers' views and purchase decisions. Samsung has established ... -
Investigating On Determinants Influencing Students' Intention To Study Abroad: The Case Of Vietnamese University Students In Ho Chi Minh City
(2024)In the present epoch of globalization, the inclination towards pursuing education in foreign countries is gaining immense popularity, hence motivating numerous pupils to contemplate about acquiring education overseas. ... -
Green Social Media Influencers’ Characteristics Driving Purchase Intention – The Moderating Effects Of Consumers’ Environmental Knowledge And Parasocial Relationships
(2024)In the dynamic landscape of influencer marketing, understanding consumer behavior with green social media influencers (GSMIs) is crucial. This study aims to investigate the factors shaping trust in GSMIs, subsequent ...