Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 141-160 of 229
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An empirical study on macroeconomic determinants of exchange rate and stree testing application on Vietnam non-financial corporate sector
(International University HCMC, Vietnam, 2014)Due to the fact that the exchange rate fluctuation can affect business performance but Vietnamese firms have not paid much attention to gauging or managing their foreign exchange exposure, this research examines the ... -
Factor effecting guests' satisfaction toward luxury hotel in Ho Chi Minh City - A mediation analysis of perceived service quality
(International University HCMC, Vietnam, 2014)Management -- Marketing -
Study on factors infuencing the decision to study abroad for Vietnamese student
(International University HCMC, Vietnam, 2014)The purpose of this study was to explore the factors influencing student’s decision to study abroad. This study also compared the most influencing factors to their decision. The synthesis model is developed to aim explanation ... -
Effectiveness of investment strategies based on technical indicators
(International University HCMC, Vietnam, 2014)There have been many studies done around the world considering the effectiveness of technical analysis. To name a few, Sahli N. Nefli (1991); Brock, Lakonishok, and LeBaron (1992); Neely, Christopher, Weller, and Dittmar ... -
The effect of foreign ownership on dividend policy : The case of listed companies on hose
(International University HCMC, Vietnam, 2014)The main purpose of this thesis is to examine the relationship between foreign ownership and cash dividend payout policy of listed companies on HOSE that have more than 5 percent foreign ownership on Ho Chi Minh Stock ... -
Success factors influencing Vietnam's textile & garment export capabilities to Japan
(International University HCMC, Vietnam, 2014)There have been a large number of studies on Vietnamese textile and garment industry due to the fact that this is one of the largest export industries of the economy. However, only few studies have been found on the topic ... -
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)The advent of Social media creates opportunity for development of social commerce. Nowadays, the number of users access Social media increases significantly. The customers prefer follow brands on Social media site to ... -
The impact of credit ratings on capital structure (The case of listed companies on hose)
(International University HCMC, Vietnam, 2014)This research aims to examine the impact of credit ratings influencing the capital structure of listed enterprises on Hochiminh Stock Exchange. The research data were collected from 239 listed enterprises over the period ... -
Determining factors affect customer loyalty in business-to-business context of Vietnamese information technology companies in Ho Chi Minh
(International University HCMC, Vietnam, 2014)Customers are key asset of organization and customer loyalty plays important role in business survival. Especially, in Information Technology (IT) industry, business customers seem to be easy to switch many suppliers because ... -
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)Purpose – This research is carried out to find out main factors contributing on the customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market and discover the relationship of it towards return intention ... -
Factors affecting adult learners' persistence in E-learning program - A study in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Having its root from distance learning, e-learning can be described the effort of providing access to learning for those who are geographically distant. At the beginning of 21st century, e-learning has visions in bring ... -
Factors contributing to Vietnamese adults' intentions and behaviors towards personal financial planning
(International University HCMC, Vietnam, 2014)Financial literacy, especially personal financial planning, has been caught people‟s attention in recent years because poor financial management and unwise decision making can definitely lead to lower living standard, ... -
Tourist satisfaction: antecedents and consequences a study of package tours at Ninh Thuan
(International University HCMC, Vietnam, 2014)Tourists’satisfaction is the most important thing in tourism industry, and Package tours are the most choosen type for traveling of tourists in Vietnam. This research identify factors influencing tourist satisfaction to ... -
Factors affecting the level of cash holding of companies listed in Vietnam stock market
(International University HCMC, Vietnam, 2014)Understanding factors affecting the level of cash holding is and has been a challenging task in finance to reach business objectives. That is the reason why cash management is as much an integral part of business cycle in ... -
Employee motivation, satisfaction and retention case study of Vietnam Airlines' expat pilot
(International University HCMC, Vietnam, 2014)This thesis investigates Vietnam Airlines’ current issue of expat pilot leakage. By conducting an extensive qualitative case study composed of 10 in-depth interviews with Vietnam Airlines’ expat pilots, the author identify ... -
The gap between brand identify and perceived brand image : The case of Vietnam National University - Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This study aims to define whether there is a possible gap between brand identity and brand image of VNU-HCM. By calculating the level of alignment between brand image with brand identity in terms of six dimensions: brand ... -
Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
(International University HCMC, Vietnam, 2014)The target of this study is to identify the factors affecting switching behavior in using the mobile service in Vietnamese subscribers. In the conceptual framework model, there were six factors impact to switching behavior ... -
A research of debt maturity structure of manufacring companies listed on hose
(International University HCMC, Vietnam, 2014)This study investigates the relationship between several macro economic as well as firm specific factors that affect the debt maturity structure of a company by applying Least Square Dummy Variable regression model . The ... -
The factors effect to brand building effort in small and medium enterprises (SMEs) in Viet Nam
(International University HCMC, Vietnam, 2014)Brand concept has been discussed a lot in many big companies and multinationals. However, in many SME companies, brand management receives little or no attention in the daily run of affairs. Although the owners or director ... -
The antecedents of green purchase intention among Vietnamese consumers
(International University HCMC, Vietnam, 2014)The rising environmental issues have been contributing to a huge increase in the number of consumers practicing green purchase, and Vietnam is not exception for this trend. The study was conducted from February to August ...