Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 121-140 of 229
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The effects of guerrilla marketing on geny's purchase intention : A study in Ho Chi Minh city
(International University - HCMC, 2015)The research purpose was to explore guerrilla marketing effects on consumer behavior. Based on previous literature of guerrilla marketing and proposed frameworks of advertising, the research evaluated consumer perception ... -
The antecedents of entrepreneurial intention: A study among graduate students in Ho Chi Minh city
(International University - HCMC, 2015)There are few research on how factors impact on the entrepreneurial intention of graduate student in Viet Nam but most scholars just pay attention on personal traits or personal characteristics. Based on the theory of ... -
Determinants of dividend payout ration: A comparative study of industries in Viet Nam
(International University - HCMC, 2015)The determinants of dividend payout ratio must be the most debated topics within corporate finance and some researchers also considered it like an unsolved puzzle. There are a lot of researches have been conducted, but it ... -
Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
(International University - HCMC, 2015)The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ... -
Firm performance under balanced scorecard approach and firm value: A case of non - financial companies listed in Ho Chi Minh stock exchange (HOSE), Viet Nam
(International University - HCMC, 2015)The research was conducted to study the relationship between firm performance measured by using Balanced Scorecard (BSC) approach, and firm value (measured by Tobin’ Q). Specifically, the aim of the study is to measure the ... -
The effects of capital structure on profitability : A study of listed seafood exporting companies in VietNam
(International University - HCMC, 2015)It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ... -
A study on customer's extent of using EPS via perceived trust and perceived security at Vietinbank
(International University - HCMC, 2015)It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ... -
The relationship between exchange rate and stock index in VietNam
(International University - HCMC, 2015) -
The impacts of atmospheric environments to repurchase intention in fast food reataurants
(International University - HCMC, 2015)Nowadays, restaurant business owners not only focus on delicious food menu, they also shift their attention on the atmospheric environments to make their physical facilities become more attractive to customers. Various ... -
Factors affecting employee engagement: A quantitative research in IT sector in Ho Chi Minh city - Vietnam
(International University - HCMC, 2015)This research has been conducted to investigate the factors that effecting employee engagement behavior in Information Technology industry in Ho Chi Minh City, Vietnam. The research has adopted engagement model from Aon ... -
Factors influencing on employee retention in market research industry
(International University - HCMC, 2015)In the era of globalization, the demand for high skilled employees is increasing all labor market and demand of stronger specific skills make organization face many difficulties to retain current staffs and recruit new ... -
The infuence of mall environment on customers patronage intention
(International University - HCMC, 2015)For decades, shopping is not just obtaining tangible products but also experience and enjoyment, especially shopping at the mall. Therefore, retailers have tried to create an attractive mall environment by using different ... -
A study of factors affecting student satisfaction at public colleges Ho Chi Minh city
(International University - HCMC, 2015)Public colleges in Ho Chi Minh City like other businesses operate in a competitive environment. Knowing how to satisfy their students who are their primary customers is important because it can lead to future business. The ... -
Co-production and customer loyalty in training services
(International University - HCMC, 2015)The vocational training system in Vietnam has been continued to grow strongly with high competition, especially, particularly in the private sector. Trianing centers have started to focus on new marketing techniques such ... -
Merger and acquisition: case study of M&A between Thac BA hydro power joint stock company (TBC) and refrigeration electrical engineering corporation (REE)
(International University - HCMC, 2015)The purpose of the thesis is to investigate the impact ofthe acquisition of the Refrigeration Electrical Engineering Corporation (REE) on the target firm, Thac Ba Hydro Power Join Stock Company (TBC). The major result of ... -
Analysis of VPBANK master card's service quality influencing customer loyalty
(International University - HCMC, 2015)Nowadays, the form of paying without cash is one of purposes which the economic- finance of many nations is heading to. In which, credit card and master card particularly plays a key role in motivating the development of ... -
Factors of celebrity endorser determine the advertising effectiveness in cosmetic industry
(International University - HCMC, 2015)Nowadays, celebrity endorsement is one of the strategies which companies apply for their advertisements. This trend has been become popular in every industry in general, and in cosmetic industry in specific. Some researchers ... -
Business strategy for sugar company: The case of Bien Hoa sugar joint stock company
(International University - HCMC, 2015)A company always has to face with many opportunities and threats when external environment changes. Bien Hoa sugar Joint Stock Company is not beyond the rule. There are a lot of opportunities and threats the company has ... -
The effects of capital structure on firm performance and firm transparency : A study of firms listed in Ho Chi Minh stock exchange (hose)
(International University HCMC, Vietnam, 2014)Capital markets -
Determinants of dividend payout ratio: Evidence from listed companies on Ho Chi Minh stock market
(International University HCMC, Vietnam, 2014)The main purpose of this paper research is to find out the association between dividend policy and financial leverage, investment, risk, corporate tax, liquidity, size, structure of asset, sale growth, cash flow, market-to-book ...