Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 101-120 of 229
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Factors affecting employee exit through job satisfaction : A study of office employees in Ho Chi Minh City
(International University - HCMC, 2015)This study presents the results of indentifying factors affecting employee job satisfaction and employee exit in companies in Ho Chi Minh City and as result help to have effective and efficient management, in big cities ... -
Factors influencing the adoption of electronic banking in Vietnam
(International University - HCMC, 2015)The research framework are mainly adopted from prior researches based on the extension of Technology Acceptance Model with Theory of Planned Behavior and Trust, Perceived Risk, Perceived Benefit in which 13 constructs ... -
Service quality and its relationship with customer satisfaction towards customer loyalty : A case of Ila Vietnam
(International University - HCMC, 2015)Customer satisfaction has been a subject of great interest to organizations and researchers alike. In recent years, organizations are obliged to render more services in addition to their offers. The quality of service has ... -
Effects of intention to search online on customers' online purchase intention : The case of customers in ho Chi Minh City
(International University - HCMC, 2015)The purpose of this study is to clarify theory and identify how intention to use the Internet for information search could explain the level of purchase intention of eshopping. The literature review was conducted to provide ... -
The influence of product quality and service quality on customer satisfaction - A study of KPHT Gold shops
(International University - HCMC, 2015)The purpose of the study was to indicate the influence of product quality and service quality on customer satisfaction and the research also revealed differences between gender and income with respect to customer ... -
Testing capital asset pricing model (CAPM) and fama - french three factor model (FF3FM) for manufacturing sector in ho Chi Minh stock exchange
(International University - HCMC, 2015)The research target is that comparison the effective between Capital Asset Pricing Model (CAPM) and Fama - French Three Factor Model (FF3FM) in explanation the stock return when it is applied for manufacturing sector in ... -
Patient satisfaction when care and treatment on eye diseases at public hospitals in HCMC
(International University - HCMC, 2015)This study aims to analyse factors that effect to the satisfaction of patient when care and treatment of eye diseases at public hopitals in HCMC Area The data were collected from 324 respondents. Collected data were processed ... -
To analyze the influence of education system's quality to student satisfaction in university of economics and laws
(International University - HCMC, 2015)To analyze the influence of education system‟s quality to student satisfaction in University of Economics and Law, based on American Customer Satisfaction Index – ECSI, a study by G.V.Diamantis & V.K.Benos (Greece) and ... -
The effect of pre - and post - service performance on consumer repurchase intention of online stores : The case of mizutiki.vn
(International University - HCMC, 2015)This research validates the effects of pre- and post-service encounter performance on the customer satisfaction and repurchase intention in online contexts. There will be two phases of service performance, they are pre- ... -
Family doctor service in Vietnam an investigation of factors affecting customer satisfaction and customer loyalty
(International University - HCMC, 2015)General practice or family doctor service has globally developed since the twentieth century. In developed countries, like EU, USA, Canada, Australia, the general practice service has been obtained a lot achievement for ... -
Underlying factors of employee satisfaction in Vietcombank Binh Tay Branch
(International University - HCMC, 2015)To maintain and develop relationship with existing customers as well as potential customers under the increasing competition, banks need to constantly improve service quality of employees. Which depends partly on the ... -
ATTITUDES TOWARD ADVERTISING ON THE OVER - THE - TOP MESSAGING PLATFORM
(International University - HCMC, 2015)Today, organizations and individuals are likely changing the way of running business and marketing before due to the rapid change in Internet innovation as well as communication technology. These advances makes mobile ... -
The impact of agency cost on firm value: A comparison between private and privatized firms listed on Ho Chi Minh stock exchange
(International University - HCMC, 2015)This study was carried out to determine the impact of agency cost (proxies are asset turnover ratio and general and administrative expense ratio) on firm value (proxy is Tobin’s Q) of 100 companies listed in Ho Chi Minh ... -
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ... -
The impact of green awareness and product perception on purchase intention: A study of green cosmetic product in Ho Chi Minh city
(International University - HCMC, 2015)Customer loyalty plays a very important role in business because it contributes greatly to the success of a company in the competitive market nowadays. In case of fresh milk market, TH true MILK is a new brand, which has ... -
Factors affecting customer loyalty toward the fresh milk product of TH True Milk
(International University - HCMC, 2015) -
The key factors affecting the purchasing decision of educational organizations in VietNam
(International University - HCMC, 2015)Education is the top priority sector of Vietnam government, every year the budget for education is 20% of the total state budget, it is about 6.600 billion VND in 2013 and 6.000 billion VND in 2014. Finding what factors ... -
Understanding the customer's attitude and perception toward private label of coop mart
(International University - HCMC, 2015)Private label has appeared in the world at the end of 20th century and first reached Vietnam market in 2007. At the early day, the term has earn a lot of attention from the biggest distributors in the country. Private label ... -
Analyzing factors that affect customer loyalty in retail banking: The case od BIDV Ben Thanh branch
(International University - HCMC, 2015)Vietnam’s economy is more and more developing which creates more changes to gain success and competition for the finance market in general and the banks in particular. The banks force to innovate continuously to gain the ... -
Optimal sales forecast model in the foreign cosmetics company in Vietnam: A study case of YVES rocher in VietNam
(International University - HCMC, 2015)Nowadays, sales of cosmetics in Vietnam market have grown exponentially over the years. The customers‟ demand of cosmetic products is also increasing over time, requiring the timely response of the supplier. Yves Rocher ...