Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 81-100 of 229
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Evaluating users' satisfaction towards state : Owned construction projects in Binh Duong province
(International University - HCMC, 2014)The strong growth of investment to construct buildings towards owned – sate projects recently that contributed to the country's development. The quality of construction is of social interest, particularly affecting the ... -
The impact of brand components on purchase intention : Empirical evidence from the jewelry market in ho chi minh city
(International University - HCMC, 2014)The economy of Viet Nam has become increasingly developed recently and integrated into the world’s economy. The standard of living of Vietnamese people has been improving; they are becoming more knowledgeable in purchasing ... -
A study on customer loyalty towards e-payment service at HSBC bank (Vietnam)
(International University - HCMC, 2013)The purpose of this study is to research how loyal HSBC customers are towards e-payment provided by the Bank and how factors affect customer loyalty, helping the Bank have an insight to its e-payment viewed in customers‟ ... -
Job satisfaction and job performance: A company's justice policy approach in Ho Chi Minh City
(International University - HCMC, 2015)The purpose of the study was to explore the influences of organizational justice on employee’s job satisfaction and performance. The research used quantitative research method for testing Structural Equation. The hypothesized ... -
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ... -
The effects of leaders emotional intelligence on employee' organizational commitment toward banks in Ho Chi Minh city, Viet Nam - A moderation analysis of openness to experience
(International University - HCMC, 2015)This study investigated the factors of leaders’ emotional intelligence (EI) affecting employees’ organizational commitment through the moderation of employees’ openness to experience. Data collection was based on responses ... -
Factors affecting project efficiency - A case study of searefico company
(International University - HCMC, 2015)As the construction industry develops, Vietnamese contractors are particularly concerned about the efficiency of Mechanical and Electrical (M&E) construction works. The aim of this research is to identify several factors ... -
Challenges in developing sust ainable social enterprises - A case study of vocational training enterprises in Ho Chi Minh city
(International University - HCMC, 2015)The concept of social enterprise has been widespread around the world and now become a significant social movement in Vietnam. Among various sectors that social enterprises are contributing, vocational training sector is ... -
The effects of job satisfaction on employee turnover intention in LIX detergent joint stock company
(International University - HCMC, 2015)This research was conducted to examine the relationship of employee’s job satisfaction with turnover intention. It also identifies the impacts of the five factors includes salary, promotion, supervisor, colleagues, and ... -
Evaluating factors of product levels that affect the customers' satisfaction - The case of Khanh Hoa salangane nest company
(International University - HCMC, 2015) -
Empirical study on entrepreneurial intention among International University students
(International University - HCMC, 2015)Scholars and policy makers have researched on entrepreneurship during the last decades. The essential reason of this concern is the necessity raising for entrepreneurs who accelerate economic development through generating ... -
The determinants of online shopping customer satisfaction - an empirical study in Ho Chi Minh city
(International University - HCMC, 2015)Starting from the popular of Internet and Social network, e-commerce and online shopping has become a successful business model and expanded in Vietnam and worldwide. Many of researches in this topic have been conducted ... -
Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city
(International University - HCMC, 2015)This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was ... -
Effects of local food on tourist's recommendations and revisit intentions : The case in Ho Chi Minh city
(International University - HCMC, 2015)This research studied about the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took the case study in Ho Chi Minh city and proposed ... -
The study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics companyThe study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics company
(International University - HCMC, 2015)Along with the rapid development of globalization and international economic integration, the freight forwarding industry in Vietnam also grows dramatically with the appearance of more and more logistics companies provide ... -
Factors affecting employee turnover intention of banking staff in Ho Chi Minh city
(International University - HCMC, 2015)This study, the author used the expert methodology (in the qualitative methodology) and the quantitative methodology to complete this research objective. After completing the finally questionnaire by the expert methodology ... -
Factors affecting the engagement of employee in organization : A study at Bao Viet Tokio marine insurance company
(International University - HCMC, 2015)Employee engagement is a key business strategy for organizational success. High levels of engagement in domestic and global firm promote retention of talent, foster customer loyalty, improve organizational performance and ... -
Antecedents of intention to participate in Nha Trang Sea festival - A study among office staffs in ho Chi Minh City
(International University - HCMC, 2015) -
Determinants of employee creativity in Marketing
(International University - HCMC, 2015)Employee creativity nowadays is the main competitive advantage of any organizations in the hi-tech and knowledge-based economy. The study aims to investigate what extend the personal and contextual factors impact employee ... -
Determinants of customers satisfaction in higher education - the case of Foreign Trade University, HCNC
(International University - HCMC, 2015)This research examines the factors influencing higher education customer satisfaction offered at Foreign Trade University perceived by students. The examination is based on the HedPERF model includes Non-academic aspects, ...