Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 61-80 of 229
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The factors impact to customer satisfaction at Co.op food in Ho Chi Minh City
(International University - HCMC, 2016)This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service ... -
Export performance and stock returns - a case study on fishery firms listed in Ho Chi Minh City Stock Exchange (HOSE) and Hanoi Stock Exchange (HNX)
(International University - HCMC, 2016)This research aims to study the relationship between export performance and stock return. The study conducted with a case of fishery industry that has comparative advantages and a key export sector in Vietnam economic. To ... -
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ... -
Antecedents of resistance to organizational change 2016 - a study of trainers in tourism vocational colleges in southern Vietnam
(International University - HCMC, 2016)Tourism in the recent years has become a smokeless industry, thus the training of human resources in the Tourism industry is getting urgent. Especially, when Viet Nam joined MRA- TP (Asean Mutual Recognition Arrangement ... -
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ... -
Firm performance and the gender of CEOS - A comparative study on Vietnam Stock Market
(International University - HCMC, 2016)Picture on the business case in finance for gender of CEOs, the thesis reviewed whether CEO gender has a positive or negative impact on firm performance, then making comparison between female CEO firms and male CEO firms, ... -
How leadership behaviors affect employee satisfaction and job commitment - A study in tourism industry in Ho Chi Minh City
(International University - HCMC, 2016)The purpose of this study was to investigate the direct and indirect effects of leadership behaviours on employees’ job satisfaction and job commitment in tourism industry in Ho Chi Minh City, Viet Nam. A conceptual research ... -
Evaluate impact of consumer promotions on consumer’s purchase intention towards men deodorant product
(International University - HCMC, 2014)The study mentions how the impact of consumer promotional programs is on purchase intention during purchasing time in case of men deodorant product. The hypothesis and conceptual model are figured out that there are five ... -
Macro determinants of nonperforming loans and stress testing application on Vietnam banking sector
(International University - HCMC, 2014)This study investigates the relationship between several macroeconomic factors and the nonperforming loan ratio in Vietnam banking system by using three panel regression models including Pooled OLS, the Fixed-effect model ... -
A research on factors influencing consumer’s purchase intention of Sony internet television 2013
(International University - HCMC, 2014)The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013. As the current situation of television market, consumers are offered with various brands of ... -
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)Technology have been applied in many fields such as criminal investigation, businesses, and especially in marketing to reach millions of targeted customers. As a research that Kantar Media Vietnam conducted in the nation’s ... -
Measuring the customer satisfaction on internet banking using at Vietnam joint stock commercial bank for industry and trade in Ho Chi Minh city
(International University - HCMC, 2014)This research empirically examines Customer Satisfaction (CS) with internet banking (IB) service quality in VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE (Vietinbank). It applies deductive approach. The study ... -
Effects of working capital management on manufacturing and processing firm's profitability : Evidence from Vietnam stock exchange
(International University - HCMC, 2014)The working capital management plays an important role for success or failure of firm in business because of its effect on firm’s profitability. The primary purpose of this research was based on secondary data collected ... -
Improve service quality in claim and denunciation of Dong Nai inspectorate
(International University - HCMC, 2014)Service quality is a vital concept that all firms pay attention. It is an important for each organization to know how to measure the service quality. On the other hands, it is difficult to find out whether customers are ... -
Identifying factors influencing customer satisfaction : The case of Dielac of Vinamilk and Gain of Abbott
(International University - HCMC, 2014)Purpose: Customer satisfaction plays an important role in determining the success of any business. It is even more so in the industry of fast moving consumer goods where keen competition has escalated the importance of ... -
The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential advertising channel. ... -
A study on foreign visitors satisfaction towards destination of Ho Chi Minh city
(International University - HCMC, 2014)The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ... -
Factors affecting customer satisfaction toward services of Saigon tourist cable TV Ltd. (SCTV) in Ho Chi Minh city
(International University - HCMC, 2014)research’s objective is to identify the factors affecting to customer satisfaction in PayTV industry in Ho Chi Minh City. Based on suggested scales in previous researches, the author has proposed a conceptual framework ... -
Factors affecting customer companies satisfaction on using internet advertising service : A study in Ho Chi Minh city
(International University - HCMC, 2014)This study aimed to explore factors affecting the Customer Companies Satisfaction on using Internet advertising services in Ho Chi Minh City. Following the conceptual framework, the study focus on analyze the Customer ... -
Relationship between working capital management and firm's performance : Evidence from listed companies on hose
(International University - HCMC, 2014)The objective of the research presented here is to study the relationship of working capital management and the performance of listed Vietnamese firms for the period from 2008 to 2012. The writer collects and finalizes a ...