Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 41-60 of 229
-
Affective commitment to organization's brand: antecedents and consequences - The case study of BIDV in Ho Chi Minh City
(International University - HCMC, 2016)The increasing competition in the banking sector requires managers to identify the factors supporting customers' commitment to BIDV’s brand. Understanding commitment not only provides an insight into the question of how ... -
Logistics service providers' environmental management
(International University - HCMC, 2016)The purpose of this thesis is to give a full description of logistics service providers’ environment management. The purpose is also to discuss the role of logistics service providers’ environment management in their ... -
The implication of tariff reduction in trans-pacific partnership on textiles & garment industry in Vietnam
(International University - HCMC, 2016)There are heated debates about how Vietnam will be affected by the Trans-Pacific Partnership but there is a lack of study that focuses on the industrial characteristics of Vietnam, especially on the key industry in this ... -
Determinants of inter-organizational relationship success between a Vietnam apparel manufacturer and their business partners - A case of Vietnam's apparel industry
(International University - HCMC, 2016) -
Managerial factors influencing productivity of manufacturing industry - The case of mechanical industry
(International University - HCMC, 2016)Productivity is considered key element for companies to gain competitive advantage in manufacturing industry, especially in mechanical industry. Various research papers have pointed out the importance of productivity and ... -
Effects of bank's services and corporate social responsibility on customer satisfaction and loyalty
(International University - HCMC, 2016) -
The relationship between service quality, brand image, customer satisfaction and customer loyalty in fast foods industry in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)Customer loyalty presents a paradox. Many see it as primarily an attitudebased phenomenon that can be influenced significantly by Customer Relationship Management initiatives such as the increasingly popular loyalty and ... -
The relationship between stock market performance and economic growth: The case of Vietnam
(International University - HCMC, 2016)This study is conducted with an aim to clarify the relationship between stock market performance and national economy in the case of Vietnam. Data about VN-index growth rate and real GDP growth rate from Q1/2004 to Q4/2015 ... -
Improving employee engagement in central group
(International University - HCMC, 2016)The purpose of this research is to improving employee engagement at Central Group, as the organization performance decreasing due to high turnover and related issues such as low loyalty and productivity. This exploratory ... -
Employee stock ownership plans and corporate performance: An analysis of listed companies in HOSE
(International University - HCMC, 2016) -
The effect of performance appraisal system on job satisfaction and organizational commitment: A case of Vietnam Airlines - Sounthern Branch
(International University - HCMC, 2016)Although performance appraisal (PA) is very familiar in the workplaces, lightly is treated how employees‟ reactions to the system may influence on important factors to organizations. The main focus of this study is to ... -
Factors affecting online impulse purchase behavior: A case in Ho Chi Minh City
(International University - HCMC, 2016)The purpose of this research was to explore factors affecting on online impulse purchase behaviour of customer at Hochiminh City. Based on some previously literature of impulse purchase behaviours, this study research ... -
Strategic choices for Cathay Life Insurance to compete in Vietnam market
(International University - HCMC, 2016)Vietnam is one of the most potential markets for insurance business to develop strongly in the near future.The objectives of this study are to propose a strategy for Cathay Life insurance competing in the market, as well ... -
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)The collaborating relationship between marketing and public relations has been an arguable issue among both academia and specialists. While the concept and practice of two discrete disciplines is carefully study in many ... -
The impact of corporate social responsibility on corporate financial performance: A study of Vietnam listed firms in Agro-food sector
(International University - HCMC, 2016)From 1960s, the issue of corporate social responsibility (CSR) is increasingly attracting the attention of not only social institutions, governments, researchers, but also businesses, investors and consumers as well. ... -
Examining the antecedents and consequences of online group-buying intention in Vietnam: A multifaceted perspective
(International University - HCMC, 2016)Online group buying (OGB) is a nearly new consumption model for online shopping in Vietnam and it is only developed in the last few years. This study aims at investigating the potential factors to address how they affect ... -
A study on men's purchase intention of Korea cosmetics in HCM City - Vietnam market
(International University - HCMC, 2016)In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ... -
Evaluating the repayment probability and value-at-risk of the loan portfolio at Vietcombank - Ho Chi Minh City branch
(International University - HCMC, 2016)Since 2012, bad debt and credit risk has remained a main barrier for the comprehensive development of commercial banking system. To ensure that Vietnam's banking system operates steadily and sustainably, State Bank of ... -
Evaluating the determinants of Vietnamese frequent flyers loyalty in civil aviation industry, the case of Delta Airlines
(International University - HCMC, 2016)Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ...