Master of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 21-40 of 229
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Factors that influence purchasing decision of consumers in Vietnam passenger car market
(International University - HCMC, 2016)Automobile is one of the most important industries that are becoming more turbulent since the last decade; however manufacturers do not conduct formal studies on understanding consumer buying behaviours. In this research, ... -
Training affects the employee's performance
(International University - HCMC, 2016)Employee is a blood stream of any business. The accomplishment or failure of the firm depends on its employee performance. Hence, top management realized the importance of investing training and development for the sake ... -
Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome). Although ... -
Impacts of microcredit on living conditions of selective low income households in Ho Chi Minh city from 2009 to 2015
(International University - HCMC, 2016)This thesis examines the impacts of microcredit provided by official microfinance institutions on living conditions of low income households in Ho Chi Minh City from 2009 to 2015. The low income households include poor and ... -
The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ... -
A logistic regression of macroeconomic factors to stock index supporting investor purchasing decision - The case study of Ho Chi Minh stock exchange market (Hose)
(International University - HCMC, 2016)From 2008 to 2014, the Vietnam stock market was demonstrated as sensitive place of investment, not only the potential investors lacked off capability to use the information, but also the available investors rarely use it ... -
Evaluating HRM and leadership factor that affect job performance at work - The case study of International University
(International University - HCMC, 2016)Human resources practices in recently years performed as crucial component in management. Based on that concept, with the circumstance of development, International University – Vietnam National University now is possessing ... -
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)This study attempts to identify the relationship between six components of service-dominant orientation and customer satisfaction, and to investigate the effect of customer satisfaction on repurchase intentions of customers ... -
Factors affecting to university selective intention of rich school students : A case of international university
(International University - HCMC, 2016)This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University. It focuses on some factors such as the brand of ... -
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ... -
Out-patient satisfaction of medical service at Phu Nhuan Hospital
(International University - HCMC, 2016)The main purpose of the study was to investigate the factors influence patient satisfaction at Phu Nhuan hospital. A critical literature review had been presented. Based on the related theories and methods, a quantitative ... -
Factors affecting employee turnover a quantitative study at military bank in Ho Chi Minh City
(International University - HCMC, 2016)Employee Turnover has been always one of the most concerned topics across nations and economic sectors because of its impact on organizational operations and strategies. Banking sector is not an exception. There was a ... -
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ... -
Factors affecting customer satisfaction towards delivery service - Case of Vietnam post in HCMC
(International University - HCMC, 2016)The main purpose of the study is to find out critical factors that affecting customer satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework based on theoretical foundation of SERVPERF model ... -
Factors effecting B2B relationship value: Impirical study of furniture stores
(International University - HCMC, 2016)On the business-to-business (B2B) relationship, the retailer has an important role which connects the producer with customer. This study focused on identifies the factors affecting the relationship value on supplier-retailer ... -
Testing and forecasting the VNINDEX of Hostc in the weak-form market efficiency
(International University - HCMC, 2016)This study tests the weak-form efficient market hypothesis for the case of VNINDEX, the stock index of Ho Chi Minh Securities Trading Center. The stock market is found to be weak-form inefficient, which means prices are ... -
Factors affecting Vietnamese consumers intention to purchase domestic product, in HOCHIMINH city - A case study in household electrical appliances industry
(International University - HCMC, 2016)The advent of globalization and integration creates lots of opportunity for Vietnamese economy’s development. However, because of the intensive competition of imported goods from reputed firms with famous brand-name and ... -
The effect of social media to brand equity and purchase intention: The study of powered milk industry
(International University - HCMC, 2016)Consumers nowadays are more engage with virtual world, and that lead to the changing in attitudes and behaviors towards brands and products. Social media is considered one of new marketing instrument for brand to interact ... -
Factors affecting training effectiveness evaluation of soft skills training programs : A study of service sector in Ho Chi Minh City
(International University - HCMC, 2016)This study was conducted to evaluate training effectiveness of soft skills training programs in HCMC service sector by identifying key elements that have the significant influence on formative evaluation stages of training ... -
Factors affecting healthcare customer experience quality (EXQ) and the impact of EXQ on word of mouth, loyalty and satisfaction
(International University - HCMC, 2016)Healthcare Customer Experience Quality (EXQ) is not much actively measured by many traditional investigative service quality tools. This current research purpose is firstly to investigate factors affecting Healthcare ...