Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors influencing organizational identification, job performance, and job satisfaction of employees - A case study at An Giang plant protection joint stock company
(HCMC - International University, 2015)This research studies factors influencing Organizational Identification, Job Performance and Job Satisfaction of employees with a case study at An Giang Plant Protection JointStock Company (AGPPS) in Viet Nam. The agriculture ... -
Factors influencing purchase decision of impulse ice cream: a study in suburban areas in Nha Trang city
(International University HCMC, Vietnam, 2013)Nowadays, beside main course, dessert also is received more attention than the past. Dairy product including ice cream is one of them. Therefore, this study was conducted in order to apply a ... -
Factors influencing purchase intention of fashion products via instagram of University students in Ho Chi Minh city
(International University - HCMC, 2017)As the social media users in Vietnam are increasing, it is big chance for fashion online shop owners to promote their products via those social platforms. In Vietnam, apart from Facebook, another favored social networking ... -
Factors influencing purchase intention of millennials towards fast fashion products
(International University - HCMC, 2018)The continuous integration of globalization trend and the development of information technology in general and social media in specific, have expanded the boundaries of many industries in Vietnam including fashion industry. ... -
Factors influencing purchase intention of Vietnamese consumers towards organic skin-care products
(International University - HCMC, 2017)Over the past few years, the importance of proper skin-care products’ ingredients has been increasing. The spread of personal stories of cosmetics containing toxic ingredients that negatively affect health and appearance ... -
Factors Influencing Purchase Intentions Of Global Fast Fashion Brands Among Vietnamese University Students
(2022)The sustainable growth of global fast fashion brands has been threatened by the increasingly fierce competition against its local counterparts, especially among university students who are more receptive to new information ... -
Factors influencing street food consumption in Ho Chi Minh City
(HCMC - International University, 2015)Street food is one of the food sources of Ho Chi Minh City. The purpose of this research is to find out factors that affect the street food consumption in Ho Chi Minh City, and then seven factors from in-depth interviews ... -
Factors influencing student's purchase intention on online shopping at Chodientu.vn in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)That study is charged so as to expand a miniature testing the causes alter students’ buying purpose on online shopping at chodientu.vn again supply some orders for dealers and the heir of chodientu.vn to do prettier ... -
Factors influencing students' attitudes and their impact on purchase intention towards youth's local clothing brands - A case of Libe clothing
(International University - HCMC, 2016)In recent years, the appearance of local clothing brands for the youth are increasing strongly in the big cities like Ho Chi Minh City or Ha Noi. However, there is still have not any research on this new and rising market ... -
Factors influencing students' word of mouth for their enrolled universities - A study among Vietnamese students
(International University - HCMC, 2016)Word of mouth, which has strong effects on customer intention has been becoming more powerful forces in the marketplaces. There is a little room to doubt about the essential role of word of mouth in service industries, ... -
Factors influencing the choice of brand at The Coffee Bean and Tea Leaf Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This study was conducted to identify factors influencing the choice of brand at the Coffee Bean and Tea Leaf Ho Chi Minh City. For this study, the concept of brand choice is influenced by eight ... -
Factors influencing the choice of brand PEPSI
(International University - HCMC, 2016)At the first time when Pepsi was launched by Caleb Davis Bradham, this carbonate drink create a new horizon in the industry. After more than 100 years, Pepsi have its own position in market. Therefore, the topic of this ... -
Factors influencing the consumer's purchase intention toward long an's seedless lime - A study in Ho Chi Minh City
(International University - HCMC, 2017)With the overall purpose of studying the customer behavior, this research was conducted to identify factors affect customer buying intention of Long An’s seedless limes in Ho Chi Minh city. Base on the model of buyer ... -
Factors influencing the consumer's purchase intention towards Sting energy drink in Ho Chi Minh City
(HCMC - International University, 2015) -
Factors influencing the customer's purchase intention on counterfeit fashion products in Ho Chi Minh City - The case of luxury handbags
(International University - HCMC, 2016)In Vietnam market, selling and buying counterfeit fashion products, especially handbags are serious problems and have complicated movements in current years. Therefore, the research “Factors influencing the customer‟s ... -
Factors influencing the intention to adopt internet banking of young customers in Ho Chi Minh city
(International University - HCMC, 2017)This study is conducted in order to develop a model which measure intention to adopt Internet Banking services of young customer in Ho Chi Minh city, and some recommendations to attract more people using the services. The ... -
Factors Influencing The Perceived Credibitiy Of The Beauty Vlogger And Brand Attitudes. The Case Of Cosmetic Industry In Vietnam
(2022)In this research, the efficacy of brand endorsements in vlogs is investigated by evaluating the effects of audience participation, parasocial relationships and its antecedents on the perceived credibility of the beauty ... -
Factors influencing the profitability of commercial banks in VietNam
(International University - HCMC, 2017)Banking sector has an important role in the development of financial system and economy of Vietnam. To survive and growth, banks need profitability as the primary concern for their business. However, in the current business ... -
Factors influencing the recall of outdoor advertising - A study among Vietnamese consumers
(International University - HCMC, 2016)This study is aimed to identify the main factors influence the recall of outdoor advertising as well as understand their impacts. In Vietnam, It is vague of the perception of Vietnamese consumers to the outdoor advertising ... -
Factors influencing the university selection of international students in Vietnam : How can IU correspond with those factors?
(International University HCMC, Vietnam, 2011)Annually there is increasing number of students pursuing their degrees in universities located in countries different than their own. From international education, they wanted new ways of viewing the world, ...