Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1621-1640 of 2340
-
The influence of online customer review on purchase intention - The case of Agoda
(International University - HCMC, 2019)This research aims to puzzle out the extent to which the attributes of the online customer review (OCR) (i.e., quality, credibility, and sidedness) can induce the possibility to adopt the OCRs’ information, and consequently, ... -
The influence of online store beliefs on consumer in online impulse buying
(International University - HCMC, 2019) -
The influence of online visual merchandising on website toward impulse purchasing process of Vietnamese youth in HO Chi Minh city - The case of marc
(International University - HCMC, 2018)Online visual merchandising (OVM) in the context of online shopping is known as the appropriateness in the arrangement of products on the Internet, including images and causes that stimulate the purchasing of customers, ... -
The influence of organizational culture on employee commitment - Case study in Sai Gon food jont stock company
(HCMC - International University, 2015)The aim of this study is to examine the influence of organizational culture factors on employees‗ organizational commitment. The organizational culture that claims in this research was consist of five dimensions which are ... -
The influence of packaging design of beverage products under time pressure and involvement level on purchase decision of customers in Ho Chi Minh City
(International University - HCMC, 2017)The importance of packaging design is undeniable in fierce competitive environment today. Raising customer awareness of the brand is always one of the most desirable goals of any companies. And improving packaging design ... -
The influence of parasocial interaction between Vietnamese youtube vloggers and their viewers on viewers' travel intention & ewom engagement intention
(International University - HCMC, 2018)This paper examines the parasocial interaction (PSI) between travel Youtube vloggers and their viewers and how this interaction affects viewers’ decision to travel and their electronic word-of-mouth engagement. Quantitative ... -
The influence of perception of students about online shopping retailers' ethics intention to purchase in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)In some last years, online shopping becomes a new and interesting phenomenon in Vietnam. Due to its big advantages for both buyers and sellers, purchasing through the Internet has ... -
The influence of personalization on customer's attitude towards Facebook advertising
(International University - HCMC, 2021)Focusing on investigating the relationship among three variables including privacy concerns, avoidance advertising and credibility of users towards personalized advertising on Facebook, this paper explored the level of ... -
The Influence Of Positive Service Encounter On Word Of Mounth, Switching Intentions, And Willingness To Pay With The Mediation Of Hedonic Dining Experiences: The Study Of Casual Dining Restaurant In Ho Chi Minh City
(2023)Purpose – The purpose of this study is first to examine the relationship between positive service encounter and hedonic value in dining experience; second is to uncover the direct effect between positive service encounter ... -
The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
(2023)The pace of modern life forces people to hurry up and run to keep up with and equal the heat and speed of modern life. Needs and time spent on fundamental tasks like eating and drinking are becoming more convenient as ... -
The influence of resilience group creativity and corporate ethical value on salesforce turnover intention in Ho Chi Minh service industry
(International University - HCMC, 2018)Salespersons have important role in service industry, and contribute to the whole revenue of firms as well as help economic growth for country. Nevertheless, currently most businesses are experiencing the issue of high ... -
The influence of retirement on the individual life satisfaction evaluated from the survey of retirees living in Ho Chi Minh city
(International University - HCMC, 2017)This dissertation aims to investigate the impact of retirement on life satisfaction of the retirees living in Ho Chi Minh City in mental and physical aspects. This study follows the trend of the retirement adjustment of ... -
The influence of rostering to the effective operation - The case of food and beverage department of Intercontinental Asiana Saigon
(International University - HCMC, 2016) -
The influence of severity of failure and initial recovery effort on anger, frustration and switching intention - A study of restaurant industry in Ho Chi Minh City of Vietnam
(HCMC - International University, 2015)With the overall purpose of studying the effect of severity of service failure and initial recovery effort on customers’ negative emotions and switching intention, this thesis used restaurant industry in Ho Chi Minh City ... -
The influence of social media marketing on purchase intention of Vietnamese travellers in tourism industry in Ho Chi Minh city
(HCMC - International University, 2015)The aim of this research is investigate the relationship of online communications through social media platform including online communities, online advertising, E WOM to purchase intention in Ho Chi Minh City. The ... -
The influence of socio-cultural factors on body image satisfaction among college women in Ho Chi Minh City
(HCMC - International University, 2015)This research was conducted in order to figure out the factors that affect body image dissatisfaction of college women in Ho Chi Minh City. Quantitative analysis was applied in this study including other statistical tests, ... -
The influence of store environmental factors on impulse buying behavior - A case of the supermarket setting at Ho Chi Minh city
(HCMC - International University, 2015)The retail industry in Vietnam is growing rapidly in recent years. Due to the intense competition, retailers have devoted much effort to boost sales and increase their market share. Other than traditional promotions, there ... -
An influence of store image attributes on customer satisfaction : Comparative study between traditional grocery store and convenience store in HCM city
(International University - HCMC, 2016)Retail industry is always intensive competitive environment because of rapid change in consumer taste. Currently, retail industry experiences the shift of consumer preference from large retail outlets to smaller ones. ... -
The influence of strategic orientation on Vietnamese SME performance mediated by social media orientation and managerial ties
(International University - HCMC, 2020)Our study’s goal is to investigate how entrepreneur –oriented and market-oriented Enterprises in Viet Nam using three mediation factors such as social media, business community and government support to improve their ...