Browsing Bachelor of Business Administration by Issue Date
Now showing items 21-40 of 2036
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Determinants of customer satisfaction in retail industry : A study of coopmart
(International University HCMC, Vietnam, 2009)This study is about finding factors that influence customer satisfaction over CoopMart (CoopMart Pham Van Hai as an illustration). The regression model will be drawn to define what factors that have most influence customer ... -
Gender diffrences in leadership style : In service sector in Hochiminh city
(International University - HCMC, 2009)The results showed that there exist the differences between male and female managers in leadership styles. It is by no means an exhaustive study, but merely points out there are really no good explanations as to why women ... -
Assessment of the impact of online marketing strategy : A case of Huva steel building
(International University HCMC, Vietnam, 2009)People may be more familiar with consumer marketing; after all, he is a consumer. Business marketing, however, is needed more studying and researching than taking from self experiences likes consumer one. And when ... -
The formula for handling the product - related crisis to Vietnamese enterprise
(International University HCMC, Vietnam, 2009)Key results will be structured from the beginning of crisis until it ended and campaigns to turn crisis into opportunity. In general, with findings, Johnsons’ baby case is a fairly successful crisis solution. Until now, ... -
Evaluating the employees' satisfaction from the human resourse policies of GTEK JSC
(International University HCMC, Vietnam, 2009)The research with the topic “EVELUATING THE EMPLOYEES’ SATISFACTION FROM THE HUMAN RESOURRCE POLICIES OF GTEK COMPANY” with the expectation that through human resource policies of typical small scale company operating in ... -
Starting a business from scratch vs. buying a franchise which one is more optimum ? Case study : Xoi Bar versus Pho 24
(International University HCMC, Vietnam, 2009)This study aims at objective to offer some suggestions to find an optimum solution for entrepreneurs when they choose and start their businesses: starting a business from scratch or buying a franchise, because there are ... -
Visual merchandising : A case of Wellcome supermarket
(International University HCMC, Vietnam, 2009)Visual Merchandising (VM) is a crucial aspect for retailers to win the competition in today‟s market. However, most retailers in Vietnam have not yet recognized VM‟s importance and therefore don‟t have proper ... -
Recruitment process and strategy : Case study trust bank
(International University HCMC, Vietnam, 2009)This paper evaluates the performance of human resources department of Trust bank by analyzing the current recruitment, selection and training activities. It also analyzes the problems of recruitment process of the bank. ... -
Proposing an effective management methodology for R & D projects: A case study for analyzing the project RISC SG - 8V1 ICDREC- IT PARK - VNU
(International University HCMC, Vietnam, 2009)In the field of high technology, the critical factor to keeping competitive is product innovation supported by a high level of commitment to research and development (R&D). But R&D projects are considered as the cost ... -
Organizational culture lessons from AAA Pharmaceutical limited company
(International University HCMC, Vietnam, 2009)The purpose within this thesis is to gain more knowledge and understanding about organizational culture - a competitive advantage in the labor market for every organization, as well as its impact on the employees’ ... -
Ownership structure, corporate governace and corporate performance : The case of Vietnam
(International University HCMC, Vietnam, 2009)The main finding of this study is to answer one aspect of corporate governance. It is the relationship between ownership structure and publicly-listed companies in Vietnam, whether existing or not and in what way. The ... -
Differences in credit approval criteria of credit personal loan between Prudential Vietnam finance company and ACB bank
(International University HCMC, Vietnam, 2009)This thesis will focus on identifying the differences about the risk acceptable criteria for credit approval process between foreign institution and local ones, and then analyze the advantages and disadvantages of each in ... -
Common practices of key high tech companies in Vietnam in response to global financial crisis recommendation for Saigon High Tech Park
(International University HCMC, Vietnam, 2009)Due to the financial crisis, Vietnam high tech industry faces certain impacts. The industry has been the most fast-growing industry before the crisis. The research aims at exploring some common practices of key high tech ... -
Consumer behavior of teenager toward American fast food
(International University HCMC, Vietnam, 2009)The purpose of my thesis is to study about customer behavior of teenagers toward American fast food market. I conducted a research concerning the teenagers in Hochiminh city where American firstly entered Vietnam ... -
Modeling altman's credit risk model for more applicable in Vietnam
(International University HCMC, Vietnam, 2009)Altman Credit risk model is a function to measure the borrowers’ probability of bankruptcy in 2 years, thus it affects to bank’s approving for loans application. There are 3 functions, for manufacturing industry, for ... -
Impact of corporate brand on customer purchasing decision in education: Case of ILA - English center in Vietnam
(International University HCMC, Vietnam, 2009)Impact of corporate brand on customer purchasing decision in education: Case of ILA - English center in Vietnam -
Effectiveness of internet advertising in Vietnamese fashion industry : A case of 3 companies DI, Newlife and Loli&Poli
(International University HCMC, Vietnam, 2009)The purpose of this study is to get the full view of the E-marketing system in fashion companies, example DI, Newlife and Joli&Poli and determine the role of online advertising in term of E-marketing. However, due to ... -
Determinants of capital structure of HOSE listed firms in 2007 - 2008
(International University HCMC, Vietnam, 2009)This paper’s ultimate goal is to identify and understand relationships between 3 leverage measures, Short-term debts ratio, Long-term debts ratio, Total debts ratio, and 6 most common determinants including Size, ... -
CRM in GP bank : The role of the core banking system
(International University HCMC, Vietnam, 2009)The purpose of this study is to get the full view of the CRM system in GP Bank and determine the role of the Core banking system in term of CRM. However, due to the diversified in the applications used and type of bank, ... -
Customer satisfaction of banking service: The case of commercial banksin Vietnam
(International University HCMC, Vietnam, 2009)The purpose of the research is to find out the current level of customer satisfaction in retail banking service and the differences between private commercial banks service and state owned commercial banks service. The ...