Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Advertising"
Now showing items 1-20 of 57
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Advertising to fellow kids - A study of the Vietnamese millennial consumers' perception and behaviors towards advertisement using internet memes
(International University - HCMC, 2020)The purpose of this study is to gain insights into the Vietnamese millennial’s perception of Internet memes and their attitude towards Internet memes being used as an advertising tool to explore the extent to which it can ... -
Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they meet them frequently (at each time ... -
Attitude of Vietnamese young generation toward advertising on facebook
(HCMC - International University, 2015)Background: The development of online advertising especially Facebook advertising become more and more wide and popular because of the significant increase of Facebook users every year. This background encourages marketers ... -
Celebrity endorsement and advertising effectiveness - The case study of Oppo VietNam
(International University - HCMC, 2017)Throughout the years, along with the growth of celebrity endorsement in marketing strategy, various studies have been made in order to find the effect of celebrity endorsement on advertising effectiveness. However, despite ... -
Customer attitude towards search engine advertising on e-commerce
(International University - HCMC, 2018)Search advertising is a service supplied by Internet search engines in which the advertisers make the list of specific keywords and create a text ad to appear when the users search for those keywords. E-commerce business ... -
Customer attitudes toward Facebook advertising post - The case of Pepsi Vietnam
(International University - HCMC, 2017)The development of communication and advertising industry has led to the diversion of corporate marketing. Facebook has become a remarkable communication channel that businesses are interested in besides other traditional ... -
Effects of advertisement on consumer's buying behavior regarding to university students in Ho Chi Minh city : A case of Omachi instant noodle
(International University - HCMC, 2017)Retailing markets are becoming more and more exploding now because of its rapid growth over the last decades throughout the world. This pushes every business organization to maximize their effective marketing tools in order ... -
Effects of facebook advertising media format on emotional response, consumer informedness and purchase intention
(HCMC - International University, 2015)This study aims to investigate the effects of Facebook Advertising media format on the emotional response, consumer informedness and purchase intention. An experiment was performed in order to explore the above objective. ... -
The effects of sex appeal advertising on Vietnamese consumers' emotional and behavorial responses
(International University - HCMC, 2016)The influences of sex appeal advertising on Vietnam consumer’s emotional and behavioral response with different genders was explored in the study. The experiment was designed with 402 young respondents. The sampling of ... -
The effects of television commercials on customers' loyalty - A mediation analysis of brand awareness
(HCMC - International University, 2015)The main objective of this study was to investigate the influence that television commercials have on customers’ loyalty through brand awareness within the advertising industry in Viet Nam, with the milk advertisings as ... -
The effects of Vinamilk's advertising and public relation on repurchase intention through brand awareness and consumer's perception
(International University HCMC, Vietnam, 2012)This study was conducted to identify the effects of VinaMilk’s advertising message, kinds of advertisement, and public relation on repurchase intention through consumers’ perception and brand ... -
Evaluate trade promotion program of Chuong Duong beverages joint stock company
(International University HCMC, Vietnam, 2011)The main objective of dissertation is to provide a better understanding of distribution channels, especially trade promotion is considered. Trade promotions have become an increasingly important element of the marketing ... -
Evaluating factors of online in-game advertising that affect - The customer puchasing intention in Ho Chi Minh city
(HCMC - International University, 2015)Online-in game advertising (IGA) is now the most encouraging of every new type of marketing. This study analyzes the impact of the match between a game and advertising on the online IGA effect. 500 online game players were ... -
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ... -
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ... -
Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers
(International University HCMC, Vietnam, 2013)Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can ... -
Exploring the advertising effectiveness of coca-cola's brand- Building activities "share a coke campaign in Ho Chi Minh city
(International University - HCMC, 2015) -
Exploring the impacts of celebrities product advertisement facebook posts on customers' brand attitude - A case of Chi Pu advertising make-up products and female university students in Ho Chi Minh City
(International University - HCMC, 2016)Considering the fact that Vietnam is a highly celebrity-obssessed society and Facebook is currently the number 1 social networking site in Vietnam with over 20 million daily users, using celebrities to promote products or ... -
Facebook Addiction and the effect of attitude towards facebook advertising of young people in Ho Chi Minh city
(International University - HCMC, 2017)Recent economic, It can be said that Facebook is one of the Social Network Site which attractive a huge amount people using. People tend to addiction into Facebook than participate in other activities, it is an opportunity ... -
Factors affecting online advertising avoidance on Youtube
(HCMC - International University, 2015)This study’s objectives are to examine factors which can affect the advertising avoidance on YouTube users in the case of Vietnamese. After reviewing theories and previous research models, this study build a model which ...