Bachelor of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 21-40 of 2650
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Exploring The Effects Of Online Environment Characteristics On Gen Z’s Repurchase Intention: A Study In Ho Chi Minh City
(2024)This study investigates the online repurchase intentions of Generation Z consumers in Ho Chi Minh City, utilizing the Stimulus-Organism-Response (SOR) model. Recognizing the rapid growth of e-commerce, the research ... -
The Impact Of Electronic Word-Of-Mouth (Ewom) Via Social Networking Platforms On Customer Purchase Intention - The Case Of Tiktok Application
(2024)Because of the development of technology and the Internet, people are more likely to connect with social media, which has become a vital thing in their daily lives. It is easily seen that Facebook, YouTube, and especially ... -
Factors Affecting Vietnamese Young Consumers’ Impulsive Buying Behaviors For Beauty Products Via Live Commerce: The Case Or Callmeduy Livestream On Tiktok
(2024)Captivating the remarkable development of social commerce and TikTok, this study investigates this prospect realms, focusing on the live-streaming feature on TikTok. Drawing on the theoretical framework of the ... -
The Impact Of Peer Influence, Self-Efficacy And Academic Engagement On Gen Z's Academic Performance In Vietnam
(2024)Education is crucial for the growth of a country in terms of economy and social life since it empowers individuals and enables them to improve their standard in their daily lives. In Vietnam, there are increased cases ... -
Green Innovation, Knowledge Management, And Organizational Performance: A Study Of The Vietnamese Public Sector
(2024)There is increasing demand on the public sector to improve the performance of organizations and solve sustainability-related problems. In the context of the Vietnamese public sector, This study emphasizes the knowledge ... -
Factors Affecting Customers’ Purchase Intention On Food Delivery Apps: A Consumer Value Perspective
(2024)This research explores the determinants of consumers' intention to utilize food delivery apps (FDAs). In recent years, FDAs have gained tremendous popularity due to their ease of use and speed of service (Kaur et al., ... -
Analyzing Determinants Influencing The Purchase Behavior Towards Green Cosmetic Product Among Vietnamese Generation Z Consumers: An Investigation Through The Theory Of Planned Behavior
(2024)This study aims to investigate the factors that influence the intention and purchasing behavior toward green cosmetics among Gen Z consumers in Vietnam by expanding the framework of the Theory of Planned Behavior. The ... -
Factors Influencing Employee Withdrawal Behavior In The Workplace: Case Study Of Generation Z In Vietnam
(2024)This study examines the effects of five factors, including organizational commitment, job motivation, job satisfaction, job expectation, and employee training and development policy, on the job attitudes of Vietnamese ... -
Electric Vehicles Purchase Intention Among Young Consumers In Vietnam
(2024)Electric vehicles (EVs) are one of the crucial factors that can contribute to reducing emissions, air pollution, and fuel depletion. To analyze that behavior, the theory of planned behavior (TPB) is often used. However, ... -
Factor Influencing Entrepreneurial Intention Of University Students In Ho Chi Minh City Through The Application Of The Theory Of Planned Behaviour
(2024)One of many major goals in the economic development strategy is promoting entrepreneurship as well as unemployment reduction around the world. Recognizing the significance of entrepreneurship in Vietnam's economic ... -
The Adoption Of Social Franchising As A Replication Model For Food Bank Vietnam
(2024)This thesis investigates the adoption of social franchising as a replication model for Food Bank Vietnam, exploring its potential as a strategic approach to scaling social enterprises and addressing food security issues. ... -
Factors Influencing Online Impulse Buying Among Generation Z: A Case Study Of Tiki In Vietnam
(2024)In today’s context of globalization, the fast development of technology has shed light on many prominent and lucrative markets, including the e-commerce industry. Not only the world but Vietnam also experiences various ... -
Continuance Intention To Use Online Travel Agency’s Websites Among Gen Z In Vietnam. A Case In Ho Chi Minh City
(2024)This research aims to investigate the elements that impact Generation Z's decision to continue using online travel platforms in Vietnam, comprehend how e-loyalty moderates the connection between perceived usefulness ... -
How Nature-Based Solutions Enhance Hotel Guest Lotalty: A Serial Mediation Process Through Well-Being And Satisfaction
(2024)This study aims to investigate the impact of hotel nature-based solutions (NBS) on hotel guest loyalty through the mediation of their well-being and satisfaction, especially in the context of Vietnam's hospitality ... -
Investigating Electronic Word-Ofmouth Influence: A Moderating Role Of Product Type - Search, Experience And Credence
(2024)Consumers' purchasing decisions are now significantly influenced by the information provided in online evaluations, which have emerged as a critical determinant (Mudambi & Schuff, 2010; Cheung & Thadani, 2012). Due to ... -
The Impact Of Social Media Marketing Activities On Brand Preference And Repurchase Intention Among Generation Z Buyers In Vietnam
(2024)Featuring the fact that Vietnam is entering a new era of digital transformation and experiencing changes in the generation gap, it is necessary to have an in-depth apprehension to adapt to these innovations. Social ... -
Digital Transformation In Vietnamese Smes: The Perception Of Top Management
(2024)The contemporary and varied global business environment provides opportunities for organizations seeking innovative methods to outperform competitors and enhance customer value. Furthermore, the digital revolution has ... -
"Exploring Consumer Attitude Toward Participating In Social Customer Relationship Management Programs Through An Extended Technology Acceptance Model An Application To Zalo Official Account For Coffee Shops In Vietnam"
(2024)Customer Relationship Management (CRM) has been considered a cornerstone of a strong marketing strategy, as it centralises customer data and personalises interactions to drive sales and loyalty. As the digital world ... -
How Personalization Affects Customer Experience And Customer Loyalty In The Age Of Artificial Intelligence: A Study In Ho Chi Minh City
(2024)The marketing industry has experienced a huge transformation with the rise of artificial intelligence (AI) technology, which has revolutionized data analysis, audience targeting, and personalized experiences. AI is now ... -
Exploring Additional Factors Including Greenwashing And Green Skeptism To The Green Brand Equity In Context Of Green Beauty Products In Vietnam
(2024)The increasing demand for environmentally-friendly business strategies and pressure from corporate social responsibility have led to the concept of "brownwashing" and "greenwashing" as firms perceive environmental ...