Bachelor of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 41-60 of 2650
-
Exploring The Perceived Practices Of Intellectual Capital Within Smes
(2024)Since Galbraith introduced the concept of intellectual capital in 1969, its importance for a firm's survival, growth, performance, competitiveness, and innovativeness has been highlighted by scholars (Porter and Millar, ... -
Green Intellectual Capitaland Economic Performance: The Mediating Role Of Green Culture And The Moderating Role Of Environmental Consciousness
(2024)This study investigates how Green Intellectual Capital impacts Economic Performance by integrating the mediator Green Culture and the moderator Environmental Consciousness, using the intellectual capital-based theory. ... -
Organic Food Choices: Examining The Role Of Knowledge And Subjective Norms In Ho Chi Minh City
(2024)Purpose: This study examines how the Theory of Planned Behavior (TPB), with the added element of health consciousness, can predict the intention to purchase organic food. It specifically investigates the direct and ... -
The Influence Of Brand Experience On Social Media On Brand Perception, Brand Attachment, And Brand Trust: The Case Study Of Vietnamese Young Consumer’s Perceptions About Samsung Smartphones
(2024)Social media marketing has made it easier for businesses and customers to interact and communicate, and it's also seen to be a powerful tool for influencing consumers' views and purchase decisions. Samsung has established ... -
Investigating On Determinants Influencing Students' Intention To Study Abroad: The Case Of Vietnamese University Students In Ho Chi Minh City
(2024)In the present epoch of globalization, the inclination towards pursuing education in foreign countries is gaining immense popularity, hence motivating numerous pupils to contemplate about acquiring education overseas. ... -
Green Social Media Influencers’ Characteristics Driving Purchase Intention – The Moderating Effects Of Consumers’ Environmental Knowledge And Parasocial Relationships
(2024)In the dynamic landscape of influencer marketing, understanding consumer behavior with green social media influencers (GSMIs) is crucial. This study aims to investigate the factors shaping trust in GSMIs, subsequent ... -
The Relationship Among Workplace Physical Design, Employee Health, And Job Performance Of Generation Z Employees
(2024)This study investigates various factors of workplace physical design (furniture, temperature, light, noise, and spatial arrangement) and their impact on the health of Vietnamese Generation Z employees. It also investigates ... -
Bridge The Gap Between Vietnamese Young Consumers’ Purchase Intention And Actual Buying Behavior For Sustainable Fashion
(2024)This study investigates the variables that determine the likelihood of Vietnamese consumers buying sustainable apparel items, as well as the obstacles that prevent this intention from translating into actual purchasing ... -
Understanding Undergraduate Self-Perception Of Employability: A Study Of Vietnam National University Student
(2024)Even with the possibility of discrepancies between acquired credentials and professional requirements, the field of employment options continues to be the most common area heavily impacted by higher education. Since ... -
Does Tourism Promote Human Development In Vietnam? Evidence From Time Series Analysis
(2024)Purpose – The research aims to examine whether a relationship exists between tourism growth and human development in Vietnam and which possible mechanisms behind it are. Methodology – The study collected an annual ... -
Decoding Customer Loyalty To Smart Shopping Malls: An Empirical Exploration Of Determinants Amidst The Paradox Of Personalization And Privacy Concern (Case Study Of Vincom Center In Vietnam)
(2024)Amidst the proliferation of advanced technologies, this study investigates into the intricate dynamics of retail, specifically with a focus on the paradoxical nexus between personalization and privacy concerns within ... -
Barriers To Booking Intention Through Online Travel Agencies: A Case Study Of Vietnam
(2024)Over the past decade, the explosion of technology and digital advancements have remarkably transformed the international travel industry. In line with these changes, online travel agencies (OTAs) have confirmed their ... -
Exploring The Impact Of Multifaceted Stimulus Engagement In Short-Form Videos On Brand Identification And Loyalty - Case Study Of Dior Beauty Vietnam
(2024)Focusing on Dior Beauty Vietnam, the multifaceted effects of short-form video content on brand recognition and loyalty in the luxury fashion industry are examined in this thesis. This study investigates how aspects of ... -
Factors Affecting Consumers' Purchase Intention During Livestream On Tiktok: The Case Of Vo Ha Linh
(2024)This study investigates the livestreaming attributes affecting young people' emotional trust and intention to buy a cosmetic product on TikTok using the case of famous TikToker Vo Ha Linh. The study applies a quantitative ... -
The Impact Of Green Human Resource Management On Environmental Performance In Vietnam's Hotel Industry, Considering Factors Such As Green Employee Behavior And Green Innovation
(2024)Environmental concerns are always a pressing issue regardless of any industry. Among them, the hotel industry is known for its heavy resource consumption and the generation of significant waste and pollution. Not to ... -
Sport Event Quality And Satisfaction, Experiential Purchase And Quality Of Life Benefits: The Case Study Of Marathon Events In Vietnam
(2024)Distance running is a popular sport worldwide, serving as both a beneficial exercise for entertainment and an essential element of a healthy lifestyle. As a result, participating in high-quality sporting (marathon) ... -
Storytelling Advertising On Social Media: A Study Of Pnj And Vietnam Luxury Brand Advertising
(2024)When facts are presented with emotion in storytelling material, individuals are more engaged and motivated to act or alter their environment. People find stories fascinating, and they are easier to retrieve than just ... -
The Impact Of Sustainable Packaging Design On Brand Awareness, Customer Satisfaction And Repurchase Intention A Study Of Gen Z Consumers In Ho Chi Minh City, Vietnam
(2024)This study analyzed the effect of sustainable packaging design on brand awareness, customer satisfaction and repurchase intention among Generation Z customers in Ho Chi Minh city, Vietnam. Using the quantitative approach, ... -
Analysis Of Psychological Safety’s Effects On Customer Repurchase Intention Case Study Of Ho Chi Minh City’s E-Commercial Industry
(2024)The research of repurchase intention is important to any businesses thanks to its relationship with the business operational excellency and its helpfulness in saving costs for the company. Despite many papers have been ... -
Green Knowledge Management And Green Intellectual Capital: The Mediating Role Of Employee Engagement And The Moderating Role Of Artificial Intelligence
(2024)This study explores how green knowledge management (GKM) influences green intellectual capital (GIC) within small and medium sized enterprises (SMEs) in Vietnam, focusing on the mediating roles of employee engagement ...