Green Intellectual Capitaland Economic Performance: The Mediating Role Of Green Culture And The Moderating Role Of Environmental Consciousness

Abstract

This study investigates how Green Intellectual Capital impacts Economic Performance by integrating the mediator Green Culture and the moderator Environmental Consciousness, using the intellectual capital-based theory. This study uses self-administered survey and distributing through judgmental and snowball sampling method. The quantitative research gathers a sample of 243 respondents working in Vietnam and utilizing partial least squares structural equation modelling (PLS-SEM) approach for data analysis. The finding reveals that green intellectual capital negatively associates with economic performance. Green intellectual capital significantly relates to green culture; however, economic performance is not impacted by green culture. Environmental consciousness is a significant moderator influence on the way green intellectual capital relates to economic performance. This research is the first to integrate green culture as mediating variables and environmental consciousness as moderating variable using PLS-SEM approach to enrich the understanding green intellectual capital - economic performance association. This study significantly advances the understanding of green intellectual capital in Vietnamese SMEs context. Furthermore, the findings shed light on the novel mechanism through which green intellectual capital can influence economic performance while examining mediating effect of green culture and the moderating effect of environmental consciousness.