Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors affecting the generation Z green household purchase decision
(International University - HCMC, 2020)As green trend has become quite popular among Vietnam citizens, there are a need for green household brands to develop green marketing and understands their customers purchase decision. This study is aimed to investigate ... -
Factors Affecting The Green Purchasing Behavior: The Case Of Young Ho Chi Minh Consumers
(2022)Modernity is spreading at a rapid pace these days, putting the world's environmental sustainability on the verge of extinction. Currently, the entire globe is dealing with so many massive natural catastrophes: forest ... -
Factors Affecting The Intention Of Using Food Delivery Apps To Order Food In Ho Chi Minh City: The Case Of Baemin
(2023)Purpose - This research sought to identify the factors that motivate young Vietnamese individuals in Ho Chi Minh City to use the food delivery app to order food. The case was examined on the Baemin app to find out the ... -
Factors affecting the intention of white-collar employees to use e-wallet - Case in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)In this 4.0 era, technology is everywhere and innovation is a must for this “movement and development” life. Lately in Vietnam, there‟s a booming of E-Wallet - cashless payment - in which it‟s doubling in value as compared ... -
Factors Affecting The Intention To Purchase Fast Fashion Through The Mobile Application Of The Millennial
(2023)Short product life cycles, high volatility, low costs and impulsive consumer buying patterns characterize the fast fashion business. It is also the buying habits and goals of today's Millennials, the group that consumes ... -
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
(2023)Vietnam's digital wallet market is nearing the apex of the development phase and will soon enter the saturation phase. Digital wallet companies continue to incur annual losses due primarily to the failure of marketing ... -
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)This study investigates the effects of young Vietnamese people's attitudes on the Facebook pages of historical and cultural heritage sites and the intention to visit these sites through the typical case of Hoa Lo Prison ... -
Factors affecting the online selling intention via e-commerce platform - The case of Shopee
(International University - HCMC, 2019)Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors ... -
Factors Affecting The Profitability Of Insurance Companies In Vietnam
(2022)The purpose of this study is to examine the determinants that have a significant influence on the profitability of Vietnamese life and non-life insurance companies. The empirical research is conducted on a sample of 31 ... -
Factors affecting the purchase intention for Toyota's cars in Ho Chi Minh City
(International University - HCMC, 2016)Nowadays, Automobile industry has developed quickly in Vietnam market recently. Based on the data from the annual VAMA report, the number of sold cars and imported increased continuously in Vietnam. Toyota is an automotive ... -
Factors Affecting The Purchase Intention Of Clothing Made Of Plastic Waste-Based Textiles: The Moderating Role Of Generativity
(2023)This work examines the effect that perceived value, perceived risk, and perceived consumer effectiveness have on consumers’ attitudes about clothing made of plastic waste-based textiles and purchase intention toward this ... -
Factors affecting the purchase intention toward organic products in Ho Chi Minh City
(HCMC - International University, 2015)In the recent years, a new trend called Organic Production has created numbers of positive impacts on the customers’ environmental concern as well as the Health Consciousness among developing countries. This study was ... -
Factors affecting the satisfaction and motivation of the general workforce in exporting textile and garment enterprises in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Textile and garment industry has paid an important role in Vietnam economy and society. It provides a large amount of job for Vietnamese citizen and contributes significantly to the development of country as well as other ... -
Factors Affecting The Total Amount Of Money Users Pay For Online Game Content In One Month
(2023)This article aims to assess their intention to spend money on content in online games and their future plans for this. Based on the model as well as the literature review of previous researchers, the proposed model of ... -
Factors affecting the VietNamese consumer purchasing behavior through E-commerce by studying its impact on online retailing industry
(International University - HCMC, 2017)This study has been analyzed with an aim of having examination about the determinants that take high effect on the online shopping behavior through purchasing online products in response to the E-Commerce world is seen ... -
Factors affecting to talent retention of not-for-profit organization - Case study of aiesec in Ho Chi Minh city
(International University - HCMC, 2019)Starting from the real problems which our organization is struggling, this research is a key to open the view to approach talent retention in AIESEC in Ho Chi Minh City. Throughout the research, it was realized that the ... -
Factors affecting tourist destination satisfaction and return intention- A study in HCM city
(International University - HCMC, 2016)The research was conducted with the overall purpose of exploring factors affecting tourists‟ destination satisfaction and return intention in Ho Chi Minh City. Based on varieties of previous research related to tourist ... -
Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
(International University - HCMC, 2018)This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ... -
Factors affecting tourist satisfaction of Ho Chi Minh City destination
(International University HCMC, Vietnam, 2014)The overall purpose of this thesis is to explore factors affecting tourists’ destination satisfaction in Ho Chi Minh City. Based on varieties of previous research related to tourist satisfaction, the model of this study ... -
Factors affecting tourists' perceived value, satistaction and their return intention - A case of Hoi An city
(International University - HCMC, 2018)This study was conducted to evaluate the factors associated with tourism in Hoi An. It was conducted to identify the relationship between the variables including Destination Image, Emotional Experience, Local Food and ...